About
Extensive experience in consumer packaged goods analytics, with broad background in multiple data resources, both primary and secondary. Good mix of both traditional Category Management analysis and Consumer Insights analysis used by sales, marketing and strategic planning. Great data from multiple sources (Nielsen/IRI, scan, consumer, loyalty, census, research studies, U.S.Census, etc.) + Great analysis = Actionable Insights. Experience in data integration for both sales and brand marketing environments. Expertise in IT and database management. Ability to think conceptually, grasp technical concepts, interpret complex issues, and formulate alternative sales and/or marketing solutions. Able to translate Datamart and business process knowledge to IT to develop functional programs. An influential thought leader. Initiate/execute leading-edge solutions for both vendor and manufacturer. My passion is in connecting the dots across the organization both internally and externally. Unsurpassed…
Experience
Category Manager Kroger and Central
NWP/Riviana · Cincinnati Area and Homebased
• Good mix of traditional Category Management and Consumer Insights and presentation skills • Used dunnhumby/84.51 data to back up older Nielsen research showing different consumer targets for Minute and Uncle Ben’s RTS products driving incremental sales of $150,000 at Kroger while saving research dollars. • Combined dunnhumby/84.51 and Nielsen data, created sales story to gain $3 mil incremental sales on new item. • Condensed over 400 pages of market research into a 50 page consumer insight deck that is used and customized by marketing, sales and category management including new promotional ideas. • Used Nielsen POS and Channel Facts to significantly increase CDP’s at Bi Lo Holdings.
Category Management Manager / Consultant
Category Management · Dayton/Cincinnat/Columbus, Ohio Area
Consult on different Category Management issues and questions.
Manager, Category Strategy
Kellogg Company · Battle Creek, MI
Identify and create strategies for RTEC (Ready to Eat Cereal) and Ingredient Brands (Eggo syrup, pie crusts) categories for use by upper management and field sales. Use POS, consumer (panel), Spectra and NPD data to identify opportunities for growth. Assist in training new hires on Category Management. Incorporate POS in planograms to show best selling items. Hispanic initiative. • Created Center Store presentation which assisted in gaining Advisory position for Kellogg Company at DeCA. • Created new Kid, Adult, All Family segmentation based on consumption versus sales showing 20% of dollars in wrong consumer target driving new national ad campaign. • Created and distributed quarterly Thought Leadership Newsletter and website, which improved communication stream and knowledge across organization. • Assisted in creation of presentation to show lost sales and estimated lost gross margin dollars when value brands are used over national brands.
Client Manager On Site Nestle
- Sell Nielsen products that assist Nestle in Market Research and marketing solutions. - One direct report. - Budget responsibilities. - Diagnose, solve marketing and sales issues and identify growth opportunities through the use of point-of-sale, demographic and market dynamics to create marketing solutions, line changes and new product recommendations. - Client Project Lead for revised Frozen Prepared Foods database.
Mgr, Sls & Mkt Dec Support (Category Management Director/Manager)
- Assist in the development of strategic departmental goals and policies, as well as build a merchandising department from ground level. - Create policies for acceptance of planogram projects and investigate the legal issues of contracts. - Design and conduct team and one-on-one training sessions for analysts on topics, such as opportunities to further utilize syndicated P.O.S. data. - Create financial reports for the Executive Team. - Manage and develop four-person staff in the areas of category management, space management and database management. - Past budget responsibilities up to $1mil
Sales Decision Support Analyst (Category Manager/Analyst)
Recommended growth opportunities for MeadWestvaco’s top national accounts. Analyzed P.O.S. and Consumer Data; determined the most profitable venues for accounts. Created stories for fact-based selling of product. Analyzed seasonality data and recommended the best promotional opportunities. - Created fact-based selling story for sales person, which resulted in placement of MeadWestvaco’s #1 selling item. - Significantly improved the success of promotional events for Kmart by determining a better time to implement promotions.
Education
Regis University
MBA
Wright State University
BA, Organizational Communication
Sinclair Community College
AA, General Studies
THS
Find leads like Kim
Origami finds your ideal customers across 15+ data sources with a single prompt.
Try Origami Free