About
Over 22 years of experience as a strategic marketer, working across the marketing spectrum; I am a passionate and driven co-founder and director at Advantage Agency, a progressive, full-service marketing, digital and social agency that serves a national and international client base. I am also the author of "I JUST WANT IT TO WORK", a guide to understanding digital marketing and social media for frustrated business owners, managers, and marketers. As a serial entrepreneur and startup investor, I have co-founded and managed several successful ventures, such as Muval, and Directree, a multi-sites platform that provides cost-effective and easy-to-maintain websites for key markets, and Smokin' Gauchos, an artisan product e-comm business beginning as a passion project that has now gained tremendous momentum. I have a proven track record of leading cross-functional, high-performance work teams, delivering ATL/BTL/TTL tactical execution, and leveraging digital and social media marketing to ac…
Experience
Managing Director
Directree · Sydney, Australia
Co-Founder of the www.directree.com.au multi-sites platform. An industry leading initiative which provides key markets (Automotive, Plumbing, Building & Construction, Franchises, Network Marketing, Software, Resellers etc) with simple, cost effective and easy to maintain websites for their customers at scale. Managed through a powerful, dedicated, and "brand owned" proprietary platform (Directree). Working with Australia's largest entities, including companies such as Burson Auto Parts, BORAL, EUROMECHANICA (MotorActive) & Dan Doyle - ASEA, our platform has delivered over 750 websites to automotive workshops and mechanics across the country to date.
Managing Director
Menace Group - Marketing.Digital.Social · Central Coast, NSW
With over 19 years experience working for small businesses right through to multinational corporations, backed by a strong educational foundation and business pedigree. Menace Group was born out of sheer frustration for the mediocrity that exists in the marketing industry. In an effort to help small to medium sized businesses grow through their marketing, digital, and social media channels, Menace Group is designed to support clients each step of the way, while stirring the pot. With a market scape that has changed significantly over the last few years, and that continues to evolve on a daily basis, Menace Group keeps up to date with the technology, information, education and knowledge required to help you market your business.
Board Member
YC Group · Somersby
Co-Founder & Director
MUVAL · Sydney, Australia
MUVAL is a leading national platform designed for removals companies & consumers alike. MUVAL Links removal companies operations with consumer demand for cost effective interstate removals. MUVAL helps removalist companies increase their efficiency, drive profit and communicate better with their customers.
Group General Manager/Director
Head of Marketing - Au/Nz
Parker Hannifin · Australia
• Develop annual strategic and tactical marketing plans for Parker Direct, Distributors and the ENZED franchise network. • National Franchise Advertising Budget cash flow responsibility. • National marketing and overhead budget management responsibility. • Set the priorities, KPI’s and key metrics of the department and monitor progress. • Execute quarterly Personal Performance Plans (PPP’s) with 7 Direct Reports. • Manage the implementation of the national marketing initiatives. • Manage workflow and services requests through the marketing department. • Consult with Business Unit managers, Product Managers and Product Specialists as to their marketing requirements. • High-level vendor management to ensure the efficient and effective outsourcing of marketing activities such as market research, printing, advertising, software development and media. • Present performance outcomes to colleagues on the Senior Management Team and primary stakeholders. • Monitor Strategic Pricing performance…
Marketing Executive
Broens industries
• Coordinate with senior management in strategic development and implementation of the Marketing Plan – national/international. • Coordinate with senior management in strategic development and implementation of the Business Plan – national/international. • Liaised heavily with internal stakeholders for strategic marketing plan development • Developed and maintained all marketing and events budgets. • Project managed internal and external suppliers for the execution of a complete corporate re-branding campaign including logo development/change, website development, new collateral development, multimedia presentations, corporate DVD’s, on-hold message. • Project managed and coordinated all advertising/marketing campaigns, product launches, re-branding strategies. • Constructed and compiled tender application process and marketing campaign, in conjunction with subject matter experts (BDM’s), for project valued at $250 million AUD (currently successful in down-select process approx value $…
Toolmaker (Mechanical Engineering Trade)
Broens Industries
Education
University of Newcastle
Masters in Business Administration (MBA), Business & Marketing
University of Newcastle
Graduate Certificate, Marketing
Western Sydney University
Bach Bus, Marketing
TAFE NSW
Certificate IV, Business Management
TAFE NSW
Certificate IV, Business Marketing
TAFE NSW
Certificate III, Mechanical Engineering
Mount Carmel High School
HSC
Find leads like Kevin
Origami finds your ideal customers across 15+ data sources with a single prompt.
Try Origami Free