Kelsey Grell

Consumer Insights Manager

Carhartt · Dearborn, Michigan, United States

Present

Manage entire process of consumer insights engagements for internal partners including Product Innovation, Sustainability, Advanced Development, Seasonal Merchandising & Design, and Licensing. Design, plan, execute, and share out of consumer data and insights to make critical business decisions, drive brand strategy, and identify opportunities for growth.

Associate Manager Consumer Insights

Carhartt · Greater Detroit Area

Manage and socialize consumer research to support strategic brand initiatives. Created Carhartt's unsolicited ideas program, Ideas That Work, to leverage as an input for innovation initiatives. Developed Carhartt's internal recycling program at headquarters in partnership with Facilities Team to better manage waste and recycling overall. Check out the below link to Carhartt's knee pads that show how our consumer-centric innovation is being put to work. Also, if you'd like to tell Carhartt about a product idea you have, let us know through submitting your thoughts on Ideas That Work using the link below.

Market Research Specialist

Carhartt · Greater Detroit Area

Program Evaluator

Wayne State University

Trends & Research Analyst

Sphere Trending

Leverage secondary research to gain national and global macro trends and design-related insights for creating visually interesting, custom reports and client presentations. ‘Trend spot’ local retailers for design ideas and consumer trends to blend with research for client reports. Curate economic, societal and design trend information to brainstorm innovative marketing ideas for clients.

Manager - Brand & Marketing Insights

Chrysler · Auburn Hills, MI

Design and manage experiential research studies, perform analysis, and create visually stimulating reports exploring brand perception and potential marketing opportunities. Conduct and present extensive brand framework studies outlining how consumers perceive Chrysler and Dodge brands today and how it can evolve moving forward, presenting a point of view on design, overall experience, and consumer communications. Manage and analyze both qualitative and quantitative ad hoc research studies, leveraging statistical software such as SPSS and Excel to analyze larger data sets. Manage communications and brand positioning studies from conception to final report-out for Chrysler and Dodge brands to create customized and actionable marketing implications and recommendations for new products and concepts. Consult with internal stakeholders regularly utilizing Chrysler’s online community to gather quick consumer feedback, opinions, and perceptions and disperse insights throughout the company. Ana…

Barista Sales Associate

Espresso Royale · East Lansing

Developed and executed creative store promotions to improve retail sales of store merchandise other than coffee drinks by 10% by creating and distributing coupons and combining merchandise with commonly ordered menu items. Spearhead high visual standards throughout the store through unique visual merchandising ideas such as adding certain furniture and shelving units to present the store and merchandise in a more marketable way. Voluntarily handled specific store orders such as produce and baked goods weekly to display valuable leadership qualities, combat inventory stock outs and increase store efficiency. Analyze consumer needs through personal customer experiences to create strategic product promotions and customer service recommendations. Manage over $1,000 in store cash daily and filled out deposit slips to maintain organization for store finances. Collaborated with store manager to create unique coffee sleeves to target the collegiate market, which resulted in an increase in stor…

Brand Sales Associate

Guess? · Howell, MI

Brainstormed and implemented innovative ideas with upper management to increase employee morale and motivation to improve selling techniques to execute the "Guess Hero" employee expectations. Displayed superior customer service to increase repeat business and develop trusting relationships to encourage the purchase of company product.

Assistant Manager

Bearclaw Coffee Company

Coordinated a complete renovation of store interior to increase visual quality for the customer as well as achieved quicker transactions during busy hours by coordinating the implementation of a new POS system. Processed and analyzed store orders and inventory daily to forecast for future sales and implement innovative marketing strategies such as the inception of product baskets, which resulted in an increase in sales of ~ $100 per week during the holiday season. Counseled and trained employees on a regular basis to maintain the store, which decreased turnover by 90% over a 12-month period. Collaborated with store manager to create brand merchandise such as clothing items, to target the teen market, which increased sales by 20%.