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Kelly Augustine (Addison)

Kelly Augustine (Addison)

Consumer Insights & Analytics

Milwaukee, Wisconsin, United StatesMarket Research
Company
Delicato Family Wines
Title
Consumer Insights Manager
Seniority
Manager
Department
Master Marketing
Location
Milwaukee, Wisconsin, United States
Industry
Market Research

About

Market researcher with over 15 years of experience in the global pharmaceutical and healthcare, retail, and CPG industries. Throughout my career, I have worked on quantitative and qualitative projects utilizing primary and secondary data sources. I've developed expertise in questionnaire design and data processing, including extensive work in statistical modeling and diagnostics. Specialties: Proposals, budgets, screener/questionnaire design, discussion guide flow, data quality control, quant/qual analysis, CAWI/CAPI, data trends, report/presentation writing (PowerPoint, Word), pre/during/post launch research; Bilingual French.

Experience

Consumer Insights Manager

Delicato Family Wines · Milwaukee, Wisconsin, United States

Present

Director of Insights

MRI-Simmons

Senior Research Analyst

MRI-Simmons · Milwaukee, WI

A key part of the Consumer Insights team. Design and deliver custom insights solutions that draw on a variety of sources, including online behavioral data, self-reported survey data, and customer data. Synthesize data from different modalities to provide big picture insights and specific recommendations to clients across a variety of industries - translating what the data says to what it means. Key duties include: • Consult with clients to ensure project deliverables meet their needs. • Collaborate with other analysts on data extractions and/or deliverable development • Produce actionable insights with executable marketing recommendations • Manage timelines, client expectations and workflow across multiple client projects at once • Serve as an internal expert on consumer insights data • Partner with other teams to identify new client needs and opportunities for innovation • Participate in review of new data releases to ensure proper client communications on trends/changes • Present pro…

Strategist

CarbonSix · Chicago, IL

- Develop, manage, analyze, report, and present quantitative and qualitative research projects in the pharmaceutical/healthcare industry; therapeutic areas include metabolic/diabetes, oncology, and cardiovascular - Write questionnaires, screeners, discussion guides; create customized research materials - Conduct in-depth telephone interviews - Coordinate with partners in Europe/Asia to conduct international research - Maintain contact with internal personnel and off-site partners to manage recruitment, programming, coding, and data tabulation

Market Research Analyst/Project Manager

LJS & ASSOCIATES, INC. · Chicago

- Develop, manage, analyze, report, and present quantitative and qualitative research projects in the pharmaceutical/healthcare industry; therapeutic areas include metabolic/diabetes, oncology, and cardiovascular - Write questionnaires, screeners, discussion guides; create customized research materials - Conduct in-depth telephone interviews - Coordinate with partners in Europe/Asia to conduct international research - Maintain contact with recruiters and outsourced data collectors to manage progress - Manage internal personnel for programming, coding, and tabulation services - Co-developed an online reporting dashboard to provide an interactive client reporting tool

Tefl Certified Esl Teacher/French Teacher

Lincoln Park Neighborhood · Chicago, IL

Internal Operations Analyst for Epson

Campaigners

- Streamlined communication between internal teams, resulting in focused recruiting efforts and fully staffed sales team requisitions - Created and maintained a tracking system, providing visibility of over 500 sales associates - Decreased the number of pipeline sales trainees from 100 to 20 in 8 weeks - Created user-friendly calendar for sales associates, resulting in higher store visit completion

Middle School Teacher and Tutor

Chicago and LA Public Schools; StudySmart, Inc.

- Created original lessons integrating art, French language, and math - Graded ACT practice essays and tutored students preparing for the SAT and ACT

Analyst

ACNielsen BASES

- Primary analyst of quant data to maximize sales of new consumer products including St. Ives facial cleansers and Kraft Crumbles cheese - Prepared segmentation analysis for Kraft Foods to guide targeted marketing - Wrote PowerPoint reports/presentations with and data-supported marketing recommendations

Housing and Retail Project Assistant

Taktix Solutions

- Partnered with local businesses to create promotional coupons - Created and designed electronic and print coupons, distributed to over 600 respondents - Wrote, distributed and analyzed online quantitative survey to inform local development opportunities

Education

University of Michigan

Bachelor of Arts, Economics

DePaul University

M.Ed., Education

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