About
Over 20 years in Retail and Consumer Packaged Goods Industry in various capacities. Most recently, experience has been leveraged to help 3M develop its overall Shopper competency to help Brand and Customer teams drive growth from a shopper and retailer-centric lens. Additionally, have influenced across the organization in the areas of new product development, advertising development, product testing, strategic development, shopper insights & shopper marketing. Focused on driving change, strengths lie in driving collaboration across functional teams with a keen eye on driving action across the decision making continuum. Specialties: Benefit Understanding and linkages of benefits to fully understand how to reach consumers through meaningful executions. Currently leveraging past experiences to lead overall Shopper development at 3M. Passion is to develop strong relationships with internal team members, executive leadership, and retailer partners, engaging in creative problem solving to ad…
Experience
Sr. Consumer Insights Manager - Na Food
Cargill · Wayzata, Minnesota, United States
Present
Consumer Insights lead for Cargill's Bakery & Confectionery categories.
Insights & Analytics Leader
Sr. Shopper Insights Manager, Kimberly Clark Target Team
Kimberly-Clark · Minneapolis, Minnesota, United States
Associate Director, Shopper Insights
Post Consumer Brands · Lakeville, Minnesota, United States
Responsible for setting Shopper & Customer learning plans (e.g., gaps to close, research agenda, key questions to address) and budget, driven by PCB strategy and priorities. Prioritize and execute retailer-specific learning plans to close knowledge gaps. Identify core shopper behaviors/trends and prepare reports for use in customer playbooks, sell stories, and planning process. Work across the organization to inform category and retailer strategy through customer lens. Determine the best methods and sources for insights initiatives and applications.
Associate Director, Insights & Planning
Post Consumer Brands · Lakeville, MN
Lead all Consumer and Shopper Insights activities for the Adult/All Family brands including Honey Bunches of Oats, Great Grains, Grape Nuts and Better Oats.
Global Shopper Leader
Ongoing identification of Shopper best practices and methods to activate growth; focused on driving adoption of key frameworks and principles to drive change in a storied, successful organization. Vision and strategic plan development for building and growing the Shopper competency at 3M. Leading 3M's shopper-centric evolution for the Consumer Business Group, 3M's Consumer business for brands like Post it®, Scotch™, Command™, Scotch Brite™ and Nexcare™. With 3M's strong reputation of product innovation that deliver on consumer needs, moving to a more shopper-centric organization is critical to ensure the brands resonate with key retail partners and their shoppers. Also leading the Shopper Marketing training and global roll out for 3M's numerous region teams.
Global Shopper Insights Leader
3M · St. Paul
Identified Shopper Insights best practices and methods to drive growth. Worked with Business and Sales Team to develop Shopper Insights acumen to move from a push to pull relationship to better integrate Shopper Insights into retailer-facing selling materials. Collaborated with Marketing and Sales Teams to bring existing and new insights to action with key customers, centered around growth opportunities. Developed organizational plan for building and growing the Shopper Insights function at 3M.
Global Consumer Insights Manager
Global oversight for FoodGPS®, General Mills' corporate consumer segmentation. FoodGPS® weaves together consumer attitudes and behaviors to identify opportunities for brand renovation and innovation. Led the evolution to focus on Consumer Needs, Need States and Need Gaps rather than only Consumer Segments.
Consumer Insights Manager
Consumer Insights support for all of Green Giant, Frozen Entrees and Strategic Growth Channels.
Shopper Insights Manager
Consumer Insights Manager
Traditional Brand Consumer Insights role focusing on Pillsbury Cookies, Biscuits in the capacity of brand building and innovation.
Consumer Knowledge Associate Manager
The Pillsbury Company
Marketing Reasearch Assistant
Education
Western Michigan University
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