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Katie Petri

Katie Petri

Consumer and Market Insights at Tillamook

United StatesConsumer Goods
Company
Tillamook County Creamery Association
Title
Consumer & Market Insights - Director
Seniority
Director
Department
Master Marketing
Location
United States
Industry
Consumer Goods

About

Extensive experience in Luxury Beauty consumer and market insights: Skincare, Makeup, Fragrances. I have led research for category leaders, fast-growing indie brands, and licensed brands. Specialties include: Quantitative and Qualitative Custom Research, Focus Group/Interview Moderation (RIVA Trained Moderator), Innovation, Strategy, Organization and Task Management, New Business Pitches, Insight Development,

Experience

Consumer & Market Insights - Director

Tillamook County Creamery Association · Portland, Oregon, United States

Present

Category Insights, Customer (Shopper) Insights, Data & Analytics

Consumer & Market Insights Vertical Lead - Sr. Manager

Tillamook County Creamery Association · Portland, Oregon, United States

Consumer & Market Insights: Research & Strategic Narrative Vertical Lead

Tillamook County Creamery Association · Portland, Oregon Area

Category Insights & Strategic Sales Narrative

Board Member

TASTE for Equity · Portland, Oregon Metropolitan Area

Present

TASTE believes that community and equity are pivotal to the evolution of our society and region. That connection and relationship matter. We bring leaders together across cultures and traditional divides to forge deeper connections and inspire action for a more equitable community.

Emerging Leaders Board Member

Make-A-Wish Oregon · Portland, Oregon Metropolitan Area

Present

Global Consumer & Market Insights Sr. Manager (Luxury, Us Based Fragrances Lead)

Coty · New York, New York

Global Consumer Insights lead for US Based Fragrances - Calvin Klein, Marc Jacobs and Fragrance Innovation

Global Consumer & Marketing Insights Manager (Luxury, Skincare Lead)

Coty · Greater New York City Area

Global lead for Luxury consumer insights: Skincare and Innovation. Brands include: Philosophy, Lancaster

Manager, Global Consumer Insights

The Estée Lauder Companies Inc. · Greater New York City Area

Global Consumer Insights Manager: MAC, Smashbox, Tom Ford Beauty (2015 - present) Global Consumer Insights Manager: Clinique, Origins, Bumble & Bumble, Ojon (2012 - 2015)

Assistant Manager, Global Consumer Insights

The Estée Lauder Companies Inc. · New York, NY

Consumer Insights Assistant Manager for Clinique, Bumble&Bumble, Ojon and Origins

Associate Research Manager

Time Inc.

Insight Analyst - Custom Research Specialist

Mediacom

President - Syracuse University Chapter

American Marketing Association

· Increased return rate of participating students by 15 members · Increased sales of SU Alumni Roots clothing line by 72 units · Rewrote local constitution and oversaw 6 executive officers

Foodservice Sales Intern

Ken's Foods

Planning Intern

TAXI Advertising

Education

S.I. Newhouse School of Public Communications at Syracuse University

Bachelor's degree, Advertising

Fashion Institute of Technology

Master's degree, Cosmetics and Fragrance Marketing and Management

Syracuse University - Martin J. Whitman School of Management

B.S, Marketing

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