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Kathy Rutherford (O'Reilly)

Kathy Rutherford (O'Reilly)

Global Aveeno Consumer Insights & Strategy, Associate Director

New York City Metropolitan Area, United StatesConsumer Goods
Company
Kenvue
Title
Associate Director, Global Aveeno Consumer Insights & Strategy
Seniority
Director
Department
Master Marketing
Location
New York City Metropolitan Area, United States
Industry
Consumer Goods

Experience

Associate Director, Global Aveeno Consumer Insights & Strategy

Kenvue

Present

•Skincare consumer research & insights lead, connecting data-driven insights to strategic Global Aveeno portfolio, price, design, & new product recommendations. •Introduced Gen AI into the Skin Health brands’ innovation process & piloted new use cases which are scaled across Kenvue. •Guest on ‘AI Powered by People’ podcast episode titled Unlocking Innovation with Expert Agents https://www.youtube.com/watch?v=6ijvA-gsDa8

Manager, Global Aveeno & Lubriderm Innovation Research & Insights

Johnson & Johnson

•Owner of Aveeno & Lubriderm Innovation research strategy & execution for new products launching 1-5 years in the future. •Instituted a new innovation process for the Aveeno & Lubriderm team, a bi-annual cycle of persistent cross functional ideation, workshopping, and consumer co-creation, involving 3000+ skin care consumers each year. •Co-created and activated the Aveeno Innovation Strategy refresh, connecting it to the new consumer segmentation and Jobs to be Done and fueling Ideation Day which resulted in 31 consumer-validated ideas advancing to the new ‘Body Idea Bench.’ •Created the Skin Health Microsite, providing frictionless access to data and tools & connecting the dots between Skin Health goals & performance metrics.

Business Intelligence Manager, J&J Commercial

Johnson & Johnson

•Delivered One Source of Truth for NA Commercial ensuring sales, marketing, finance, and supply chain use the same tools & reports to make decisions •Launched NA Analytics Doorway, one location for all commercial data & tools •Saved 2,000+ hours across US Consumer by designing and activating internal Nielsen solutions for easy 4P analysis & self serve capabilities •Managed eight member team in US & India, strengthening their expertise in process efficiency and analytics •Connected with key audiences to create solutions that solve their greatest needs •Designed the Skillman Intelligence Center & negotiated for its optimal technology

Senior Demand Planner - Johnson'S Baby

Johnson & Johnson

•Delivered $385M Johnson’s Baby portfolio demand forecast •Improved forecast accuracy during the Johnson’s price increase •Led the monthly S&OP/IBP cycle in collaboration with Marketing & Sales to create a consensus forecast •Adopted Business Panorama into Demand Planning toolkit and trained team members to effectively analyze the reports for forecasting insights & actions

Senior Logistics Analyst - North America Strategy & Capabilities

Johnson & Johnson

•Delivered $100K annual cost improvement by recommending & implementing pharmaceutical network inbound lane changes •Owner of the end-to-end Cost Improvement Project performance review process; Led the monthly review of NA results with Global CLS Leadership

Logistics Analyst - North America Strategy & Capabilities

Johnson & Johnson

•Achieved $600K cost improvement by implementing of 20 Consumer lane changes •Forecasted $1.7M transportation impact of SanPro & KY divestitures

Customer Logistics Analyst

Johnson & Johnson

•Improved collaboration with 7 customer teams; Recognized by Military Sales team with a ‘Making a Difference Award’ •Activated $2M CIP by creating & executing a new DC Split calculation model •Eliminated 5 days from S&K Hawaii’s order cycle, benefitting the customer & J&J

Supply Chain Co-Op - Transportation

Johnson & Johnson

My co-op experience was within the Johnson & Johnson Sales and Logistics Company's Global Transportation Organization (GTO). I worked on projects related to value creation, time savings, and process simplification and standardization. It was a cross-functional position, collaborating with the GTO's carrier sourcing team, transportation security group, freight pay department, and transportation management system team. I also worked across all three of J&J's sectors: Consumer goods, Pharmaceuticals, and Medical Devices and Diagnostics.

Fashion & Beauty Pr Intern

Purple Public Relations · City Of London, England, United Kingdom

Public Relations and Marketing Intern

Resound Marketing · Princeton, New Jersey, United States

Education

New York University

Advanced Professional Certification in Business

The College of New Jersey

Bachelor of Science, Marketing

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