About
Results-Oriented Insights & Strategy Leader with a Passion for Innovation & Building Brands. Experienced Insights Professional with a hybrid background in Insights, Analytics & Marketing. Expertly leverages consumer insights, strategic thinking & creativity to consistently deliver outstanding results. Proven track record building brands & launching innovation. Global experience elevating consumer insights functional expertise. Enthusiastic leader, passionate about building & developing cross functional teams. Experience working with global colleagues understanding key cultural nuances to create effective relationships.
Experience
Vice President Consumer Insights & Strategy
John B. Sanfilippo & Son, Inc.
Present
Lead enterprise-wide Consumer Insight, Analytics, M&A, Pricing & Foresight activities
Sr Director of Consumer & Customer Insights
John B. Sanfilippo & Son, Inc. · Elgin, Illinois, United States
Director of Consumer Insights & Strategy
Mizkan America · Mt. Prospect, IL
Lead all insight & analytic work supporting $1 Billion+ revenue brands (Ragu, Bertolli, Vinegar), successfully over-delivering on goals to reposition brands for growth and drive innovation within the sauce category. • Lead all consumer & shopper insight & analytic work for Ragu, Bertolli, Vinegar (Nature’s Intent, Nakano, Mitsukan) &Angostura, from positioning, packaging, advertising, product testing, shopper and innovation. • Led strategic Market Map work after Ragu & Bertolli acquisition that identified growth opportunities for each brand that directly impacted all marketing elements (positioning, product, packaging, innovation). Resulting “Ragu Reinvention” drove 13+ months of consistent growth. • Partner with Innovation lead to identify growth driving new products for Ragu & Bertolli, with proven track record for identifying new products within a tight innovation space using proven self-identified process. • Key U.S. contributor in Mizkan’s Global 5 Year “Mid Term Growth Plan” to i…
Director of Consumer Insights & Srategy
Mizkan America · Greater Chicago Area
Acting Vice President of Marketing
Mizkan America · Mount Prospect, Ilinois
Lead all brand management, consumer marketing, innovation, project management & consumer insights for $1B+ revenue brands (Ragu, Bertolli, Vinegar & Bitters). Chosen by CEO & BOD given strong strategic orientation, operational agility & track record to deliver results. Will return to Insights role once permanent candidate is identified.
Sr Consumer Insights Manager
Sr Category Insights Manager
Education
Northwestern University
Masters Degree, Integrated Marketing Communication
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