About
I am Market Research Manager focused on consumer research, data analysis, and insight generation. Research capabilities include data collection, statistical analysis, text analysis with trends and sentiments, and secondary research. Proficient in Office Suite, Adobe, NVivo, Statwing, SPSS, and certified in Qualtrics survey platform. My background in anthropology provides me with a unique perspective on business, allowing me to understand and empathize with consumers, both internal and external. With a focus on consumer experience, the ability to empathize is critical to giving the consumer a seat at the table.
Experience
Market Research Program Manager
Market Research Manager
Analyst 3 - Market Research
E. & J. Gallo Winery · Modesto, California, United States
Responsibility to provide ongoing research to the Spirits, Ready to Drink, and Commerce businesses in the organization, including brand health tracking, brand imagery, and purchase data on those segments. Contributed to the research initiatives of the larger marketing organization through involvement in the people, occasion, and product segmentation studies, consumer journey development, and several other ad hoc projects.
Sr. Market Research Analyst
John Burns Real Estate Consulting · Greater San Diego Area
Provided market research and analysis for custom consulting assignments, with expertise in statistical analytics and qualitative research. Clients included builders, developers, building product companies, investors, journalists, and other researchers. Completed a variety of quantitative and qualitative studies, especially online surveys and focus groups, to advise major business decisions. Based on this research, clients repositioned in the market, adapted feature offerings, redesigned product, and identified unmet consumer needs.
Market Research Analyst Ii, Consumer Insights
Qualitative and Quantitative Research and Analysis Market Research Employee Engagement Brand Awareness: Retail and Finance Customer Satisfaction (internal and external) Survey implementation using Qualtrics software Focus Group exercises Customer Ethnography Usability Testing User Experience Testing Reporting and presentation Tableau dashboard and reporting development SQL Role in developing Insights Strategy
Market Research Analyst, Consumer Insights
Clayton Homes · Maryville, Tennessee
Qualitative and Quantitative Research and Analysis Market Research Employee Engagement Brand Awareness: Retail and Finance Customer Satisfaction (internal and external) Survey implementation using Qualtrics software Focus Group exercises Customer Ethnography Usability Testing User Experience Testing Reporting and presentation
Insights Specialist
Clayton Homes · Maryville, Tennessee
Qualitative and Quantitative Research and Analysis Market Research Employee Engagement Brand Awareness: Retail and Finance Customer Satisfaction (internal and external) Survey implementation using Qualtrics software Reporting and presentation
Insights Coordinator
Clayton Homes · Maryville, Tennessee
Qualitative and Quantitative Research and Analysis External and Internal Research Survey implementation using Qualtrics software Reporting and presentation
Dance Instructor
Tumblebears Gymnastics · Maryville, Tennessee
Teach ballet, jazz, and hiphop to students 3-9 years of age Teach gymnastics to preschool aged children Helped run the dance program and grow the curriculum
Paid Undergraduate Research Internship
University of Tennessee · Powhatan, Virginia
Conducted independent archaeology research project as a part of a larger site excavation at the Indian Camp: French's Tavern Site Project included conducted tests to determine limits of the site, excavating areas of interest, analyzing and interpreting data from the site
Education
University of Tennessee, Knoxville
Bachelor of Arts (B.A.), Anthropology Major
Find leads like Kathryn
Origami finds your ideal customers across 15+ data sources with a single prompt.
Try Origami Free