Kathleen H.

Advisor and Consultant

Independent · Berlin, Germany

Present

I help start-ups and emerging leaders grow through strategy and business development projects. Previous and current client engagements include: - Interim Chief Strategy Officer for a virtual reality/metaverse ad network (acquired by Snap) - Program management framework development for a major live streaming platform (100M+ MAU) - Digital marketing and distribution strategy for a major children’s content studio As a management consultant with First Manhattan Consulting Group (now FMCG Direct) from 2000 to 2005, I helped Fortune 500 clients launch new products and marketing campaigns, by leading engagements utilizing data-driven frameworks. Keywords: #advisor #consultant #chiefstrategyofficer #startups #strategyconsultant

Co-Founder, Investor and Managing Partner

Ninja Melk · US & Germany

Built Ninja Melk, an innovative beverage start-up alongside YouTube & Twitch phenom Ryan Higa and investor & entrepreneur Kyle Schroeder. Reached the top 1% in our Shopify cohort, a ‘top 75’ product in the Energy Drink category on Amazon, and $1M+ in revenues by investing in and bootstrapping a modern brand. Product Development: Created five unique flavors with original formulations, by qualifying for a Cornell Food Venture Center pilot program based on our branding and team potential. Sales and Marketing: Achieved retail distribution via 7-eleven stores in the US and EDEKA markets in Germany by fostering relationships and quantifying business cases. Oversaw brand development, social media presence and campaign management. Operational Excellence: Started and scaled a complete supply chain across 3 continents, including product development, co-packing, storefront operations, freight, warehousing and fulfilment, through partner development and process management. Grateful for the talente…

Director, Head of Digital Entertainment Partnerships

Facebook · Playa Vista, CA

Senior leader at Facebook Media Partnerships, establishing a newly formed Digital Publisher team. Grew monetizable video content from 0% to 60% market share on Facebook Watch, reaching $Xmm in Ad Breaks revenues, through developing an ecosystem strategy, fostering partnerships at scale and leading internal and external teams. Details: Driving Revenues: Achieved corporate ad revenue goals ($Xmm) by launching and maintaining meaningful, destination content on Facebook Watch. Fostered ecosystem to create innovative, made-for-social interactive formats through negotiating content funding deals, developing cross-functional monetization programs, partner communication and team leadership. Ensured content was suitable for advertiser and FTC policies. Partner Strategy and Policy: Scaled Facebook’s video presence to 175% growth through best-in-class influencer agency global strategy, policy and tool development. Process and Leadership: Established internal and external partnership best practice…

Head of West Coast Multi-Channel Network (Mcn) Partnerships, Youtube

Google · Beverly Hills, CA

Leader at YouTube Content Partnerships, establishing a newly formed Multi-Channel Network (MCN, or digital influencer agency) team. Grew portfolio watch-time OKR above YouTube platform average, through developing an ecosystem strategy, fostering partnerships at scale and leading internal and external teams. Negotiated content funding deals and led audience development programs to grow key metrics, including ROI. Details: Scale and Growth: Managed 100x growth in MCN channels through the creation of new partner policies, in collaboration with cross-functional teams from Product and Legal. Led partner communications rollout strategy and policy implementation approach. Industry M&A: Enabled ecosystem growth, reaching $1BN+ in valuations by traditional media companies for leading MCNs, by supporting partners through pivotal growth stages, from fundraising to KPI growth. Learning and Development: Incubated and executed a tailored training for the Content org, aka “YTCU 2.0,” which was scaled…

Senior Director, Business Development

Comcast · Philadelphia, PA

Brought new digital content including movie, music and utility apps to the US' largest cable provider's set-top box through content acquisition strategy, deal negotiation and partner development. Details: Strategy: Explored multi-screen programmer strategy to drive upsell, TVOD and live viewing through partner and data analysis. Product & Partner Development: Investigated data, recommendations and social technology solutions to drive personalization and engagement. Partnerships included major networks such as NBC and The Weather Channel and new media deals with Flixster/Rotten Tomatoes, Inrix, Shazam, Pandora, MIT, DataStax, Jinni and Brightline. Start-up culture and goals, with support from the mother ship.

Director, Business Development

Universal Music Group · Santa Monica, CA

Digital Strategy and Business Development, Global Digital Business (formerly eLabs), for world's largest music rightsholder. Details: Managed $XXmn in annual revenues through new business development and deal negotiations in the audio, video, new media, mobile, radio and CD format markets for licensing partners including Wal-Mart, Best Buy/ Napster, Virgin, Yahoo!, m-Wise, mSpot, Alliance, Slacker and Guvera. Thrilled to have a seat at the table as the music industry transformed from physical to digital formats. Learned invaluable skills in intellectual property and rights management.