About
I turn consumer insights into marketing strategy, innovation, and cultural impact. With experience across CPG (with a focus on food & beverage) as well as music & entertainment, I specialize in trend forecasting, strategic storytelling, and product innovation to help companies and brands anticipate what’s next. I’ve led research that shapes brand positioning, product launches, and audience engagement, working at the intersection of data, creativity, and business impact. My background also includes advertising innovation, where I developed media strategies and consulted on emerging trends for Fortune 500 brands across consumer goods, health and wellness, and luxury. Passionate about culture, media, and brand evolution, I thrive on translating insights into bold strategies that drive growth.
Experience
Cosumer Insights Manager & Brand Manager
Present
Market lead for consumer insights (CMI) for all brands in North America: Lipton, TAZO, Pukka, PG Tips. Responsible for U.S. brand management of PG Tips, including brand strategy, portfolio planning, and go-to-market execution. Leads a range of innovation initiatives across TAZO and Lipton, partnering cross-functionally from concept development through launch.
Consumer and Market Insights (Cmi) Manager - North America
LIPTON Teas and Infusions · New York City Metropolitan Area
Market lead for consumer insights (CMI) for all brands: Lipton, TAZO, Pukka, PG Tips.
Marketing Manager, Out of Home
Interim role covering marketing responsibilities for the foodservice business during colleague’s maternity leave
Consumer and Market Insights (Cmi) Associate Manager
Consumer, Media and Channel Insights & Strategy
Market Researcher, Music & Entertainment Insights
Pollen · New York City Metropolitan Area
Senior Associate, Invention+ (Media Innovation)
Mindshare · New York City Metropolitan Area
Associate, Invention+ (Media Innovation)
Mindshare · New York City Metropolitan Area
Drove media strategy innovation for clients across the agency including Unilever, WW, Ferrero and Ferrara Co-founder of IMPACT: The Associate Network, an Employee Resource Group by and for junior level talent, that expanded to all offices across Mindshare US since launching in February 2020.
Invention Studio(Media Innovation) Intern
Mindshare · New York City Metropolitan Area
Sales & Operations Intern
SXSW · Austin, Texas Area
Education
The University of Texas at Austin
Bachelor of Science (B.S.), Advertising (Media & Analytics), Minor in Psychology
Texas McCombs School of Business
Business Foundations Program
The College of Global Studies at Arcadia University
Arcardia in London Summer Program
Upright Citizens Brigade Training Center
Improv
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