Experience
Sr. Manager Customer & Shopper Insights
Mars Wrigley Confectionery · United States
Shopper Insights Manager - Costco & Value Channel
Mars Wrigley Confectionery · Hackettstown, NJ
Shopper Insights Manager - Consumer and Market Insights
Mars · Hackettstown, NJ
Shopper Insights manager responsible for designing and executing shopper research for the future consumption chocolate business.
Sr. Associate Marketing Manager - Dove Chocolate
Sr. Associate Marketing Manager responsible for driving brand growth through the development and execution of the Dove Dark Chocolate strategy. Managed cross-functional teams to execute new product launches and developed corresponding advertising and consumer promotions.
Associate Marketing Manager - 3 Musketeers & Milky Way
Associate Marketing Manager responsible for new product executions and consumer promotions.
Associate Marketing Manager - Twix
Associate Marketing Manager responsible for supporting Brand Plan Strategy through the development and execution of Advertising & Consumer Promotions. Responsible for the execution of Limited Edition Flavor launches, including cross-function team management, packaging design, and consumer promotions.
Channel Pack Development Manager & My M&M'S Retail Brand Mgr
Managed product launches for several key channel pack initiatives to drive sales growth. Launched 21 colors of My M&M's in the Specialty Channel.
Marketing Specialist- Nova & Cocoa Via
Marketing Specialist who assisted in launching new venture opportunity brands into market. Responsible for analyzing and reporting IRI Scan Data, preparing stimulus for and facilitating consumer advisory board panel groups and managing and executing Consumer Promotions and Sampling efforts.
Account Executive
Corporate Communications Group
Account Executive at a marketing services company handling regional and national accounts. I managed creative execution, media buying, print, production and inventory fulfillment across a multitude of diverse accounts.
Summer Intern - Admin and Finance Assistant
Schmalbach Lubeca
Education
Rochester Institute of Technology
BS, Marketing & Management
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