About
Senior level CPG research and analytics leader with extensive domestic and international experience. A strategic thinker and positive influencer with outstanding analytical and communications skills. Expertise in both project execution and insights application. Key strengths include: • Primary and syndicated data analysis • Expertise in building internal teams, developing direct reports and creating value • Confidence in presenting to cross-functional teams, executives and industry groups • International insights experience in Latin America, Asia and Europe • Skilled in both client and vendor side insights applications across CPG, financial services and B2B
Experience
Sales Director
Numerator · Greater Minneapolis-St. Paul Area
Vice Presendent, Client Director
• Built relationships and sold research and analytics programs to clients in CPG, financial services, advertising and B2B industries • Spearheaded new business efforts across geographies and industries
Vice President, Innovation Business Partner
The Nielsen Innovation Practice (formerly Affinnova) provides best in class innovation solutions. I am dedicated to helping my clients dramatically improve their innovation and in market success rates by developing best in class solutions designed to provide the right insights to optimize and refine new product ideas and launch strategies.
Vice President, Sr. Account Executive
Vice President, Analytics
Ready Receipts
• Developed a commercialization plan for a VC-backed start-up company, for Consumer Insights applications • Prospected potential clients in retail and marketing research industries
Sr. Manager
General Mills · Minneapolis, MN
• Influenced across company and functional silos for support of aging and health initiatives, resulting in at least 6 brands undertaking new brand positions • Developed and managed new Competitive Intelligence Department, driving demand and developing organizational war gaming capabilities
Group Consumer Insights Manager
Cereal Partners UK
• Supervised and developed 6 direct reports, including primary research and syndicated data analysis professionals • Transitioned the Marketing Research Department to the Consumer Insights Department, added 2 headcount drove new methods company-wide • Converted quantitative methods from face-to-face to internet, from 0% on-line in 2001 to over 66% in 2004 • Managed and distributed over £2 million budget annually
Sr. Consumer Insights Associate
• Planned and implemented quantitative and qualitative research for domestic and international businesses, including product testing and new product development
Phone Center Supervisor
Education
Wisconsin School of Business
MS, Marketing Research
University of Wisconsin-Madison
JBA/BA, Journalism, German
Minsteres Latviesu Gimnazija
German Diploma
Sparkademy
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