About
Customer evangelist and transformational leader with expertise leveraging insights and analytics to develop customer-centric marketing strategies that drive sales and profitability for luxury fashion and lifestyle brands. Recognized for the ability to synthesize and translate complex analytics-derived insights into easy-to-understand, actionable recommendations for every level of the organization. Change agent, adept at gaining key stakeholder buy-in for the adoption of new and innovative ideas to respond to rapidly changing customer expectations and capture market share. Build and lead high-performing teams that deliver outstanding results. Collaborate as part of cross-functional teams to advance overarching corporate goals. • Team Building & Leadership • Brand Positioning • Customer Segmentation • Customer Experience • Omnichannel Marketing Strategy & Execution • Qualitative & Quantitative Market Research • Business Intelligence • Innovation • Cross-Functional Collaboration • Strateg…
Experience
Customer Insights, Analytics & Marketing Strategy Consultant
Vp, Customer Insights, Data Analytics & Strategy
Bloomingdale's · New York, New York, United States
Built an internal customer insights and analytics team and roadmap to support strategic decisions with actionable insights to maximize omnichannel customer value, sales, and profitability.
Vice President, Customer Insights & Strategy
Bloomingdale's · New York, New York, United States
Championed brand repositioning study and guided the marketing strategy to improve customer acquisition and retention and increase customer lifetime value.
Operating Vice President, Customer Insights & Brand Collaboration
Bloomingdale's · New York, New York, United States
Built customer insight and data mining capabilities and conducted comprehensive proprietary research study and database analysis to evaluate customer behavior across channels/devices and develop a seamless omnichannel customer experience.
Director, Customer Insights & Market Research
Bloomingdale's · New York, New York, United States
Established capabilities and gained buy-in from the executive committee to leverage customer insights as part of strategic planning process.
Vp, Consumer Insight & Market Intelligence
Established the Consumer Insight & Market Intelligence function to elicit key drivers of brand performance and unmet consumer needs and led strategy execution. Identified and led proprietary research initiatives to support $3B, 20+ brand portfolio. Scope included comprehensive branding and repositioning studies to diverse ad hoc online surveys. Manage up to 5 staff and $3M budget.
Director, Advertising & Research
Key member of Strategic Development Team charged with defining, protecting, enhancing, and communicating the unique images of the 40+ brands in company’s multi-brand/channel and geographically dispersed portfolio. Managed diverse agencies advertising, interactive, media planning, in-house creative, and numerous syndicated and proprietary research vendors. $40M budget.
Education
NYU Stern School of Business
MBA, Marketing
Penn State University
BA, Advertising
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