About
Plunging into the macro and micro, connecting the dots, interpreting and sharing the Aha moments — that is what makes me tick. As Vice President of Consumer Insights for Jackson Family Wines, I bring expert-level consumer, brand and channel insights by analyzing disparate data to shape marketing strategy and drive business growth. A few recent examples include a white space analysis for product innovation, wine category growth recommendations for leading retailers, a shopper insights analysis identifying hurdles and opportunities for a key wine varietal, and projecting the future potential of luxury collectors. With over two decades consumer insights experience, my expertise spans tracking global cultural cues, wine, food and dining trends, travel and luxury experiences. I have led insights transformation, identifying new research partners and gaining incremental budget for brand equity analysis, a verified receipt base shopper insights platform and other international and channel spec…
Experience
Director, Research & Consumer Insights
• Lead the Market Research and Consumer Insights function • Provide insights and strategic recommendations to support data-led decisions on pricing, promotions, distribution, design, product changes, RFPs, and NPDs for highest potential consumer and market return • Acts as key analytical advisor for Marketing, National Accounts, DTC leadership, and the Executive team • Deliver unbiased data and future forward outlook on generational and consumption trends • Design research approach, implement, analyze and prepare presentations on custom consumer research projects • Examine feasibility of new products and innovation • Manages relationships with key insights companies, and holds committee position at Wine Market Council
Manager, Research & Consumer Insights
Research Manager
Nielsen Online · New York, New York
- Developed consumer insights, supervised synthesis and analysis of Nielsen proprietary online data to inform strategies of diverse Fortune 500 CPG client base. - Determined research scope, provided resource estimate and timeline, managed projects, oversaw deliverables, provided strategic insights and led client presentations - Managed and developed team of five Research Analysts - Recipient of Nielsen “Simply Excellent” Award
Senior Research Analyst
· Synthesized raw findings from online searches, interviews, and market research reports to prepare daily customized client deliverables for leading food and wine clients ·Translated consumer trends into actionable insight and marketing recommendations
Director of Information Services
- Provided CEO, COO, sales and marketing teams with customized research for Kobrand portfolio - Managed inter-departmental team of ten - Researched spirit categories and presented analysis and recommendations to Board of Directors - Prepared quarterly corporate financial projections and Board of Directors presentations
Education
Barnard College
Bachelor of Arts (B.A.), Psychology, Political Science
Pratt Institute
Master of Library & Information Science (MLIS)
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