Kalie Moore

Founder

PR Coverage

Present

Chief Executive Officer

High Vibe PR · Berlin, Germany

Present

High Vibe PR is a boutique communications firm for companies and brands at the intersection of gaming and entertainment. Check us out at www.highvibepr.com

Co-Founder

The Story Mob · Berlin Metropolitan Area

Co-Founder at The Story Mob, the world's first esports communications consultancy for brands, teams, players and investors in the space. Check out our story at www.thestorymob.com

Mentor

Techstars · Berlin

Head of Communications

BITKRAFT Esports Ventures · Berlin Area, Germany

BITKRAFT is an investor and company builder focussed entirely on the eSports sector. We invent, build and invest in eSports startups along with the industry’s most influential companies. We share risk and invest alongside our corporate and startup partners via a range of collaborative options. Founded in 2015, we are located in both Los Angeles and Berlin, the epicenters of the eSports world. I'm the Head of Communications for BITKRAFT and portfolio companies, including Dojo Madness.

Director of B2b Marketing

Hem.com

Hem was acquired in February 2016: http://www.dezeen.com/2016/02/04/design-brand-hem-sold-private-investment-company/ * Developed Hem’s B2B 360 marketing campaign plan -- from creating a B2B sales funnel from the ground up, branding, and strategic partnerships -- with the goal of creating better brand awareness and increased sales. * Led optimization of B2B interactions, including redesign of the landing page, restructuring the trade program, and launch of email communications. * Used data to monitor and improve ROI and report on key marketing metrics to company leadership and cross-functional teams. * Streamlined sales tools and collateral to support internal sales team, including creation of trade-specific catalogue, pricing pages, and wholesale brand partnership guidelines. * Planned and executed special events for collection launches, holiday pop-up shops, and trade shows.

Director of Global Communications for Rocket Venture Carmudi

Rocket Internet SE

We are out to change the way cars are sold in emerging markets. It is my responsibility to create an ambitious communication strategy to match. * Created and executed PR strategy across twenty countries in Asia, Africa, Latam and the Middle East. * Crafted pitches and consistently secured impressive top-tier local and international television, editorial, and digital coverage in outlets including CNN, CNBC, Bloomberg, Forbes, and more. * Managed a team of fifteen internal PR Managers. Responsibilities included recruitment, hiring, training, inspiring, and monitoring KPIs, in addition to working with international agencies. * Collaborated with SEO, Business Intelligence, and Product Teams to craft and pitch data-driven stories, leverage the impact of media mentions and to ensure storytelling is complementary to other campaigns and the product roadmap. *Developed and implemented creative campaigns to establish the company as a market leader. Most notably, created Carmudi’s “The Booming Au…

Kalie Moore Marketing and Pr

Uproar Media Group · Berlin, San Francisco, Prague

• Designed and executed the inbound marketing strategy for a Berlin based B2B SaaS startup, Rivalfox. Launched and scaled the blog's reach, effectiveness, and lead generation potential from zero to 10,000 subscribers. Managed social media campaigns, created strategic partnerships with international influencers and publish a quarterly column, Hacking CI, in SCIP, the leading Competitive Intelligence Publication. * Consulted with CNN producers on upcoming business and technology-oriented pilot about startup ecosystems outside Silicon Valley. Currently in post production. * Created strategic PR plan for Tapglue, the platform that fosters engagement and boosts loyalty by making your app social. Secured launch coverage in TechCrunch and thought leadership pieces in Venture Beat. • Developed an integrated, creative, multichannel international marketing campaign to generate name recognition and buzz for linkbird, a Berlin based SEO tool, in the American market. • Distilled complex data and cu…

Entrepreneur in Residence

Startupbootcamp

Marketing and Business Development Coordinator

Morrison & Foerster LLP · Washington DC

Business Development Coordinator for the award-winning Intellectual Property practice of an AmLaw 20 law firm. • Monitored technology trends, legislation, and relevant cases in order to notify and advise Intellectual Property Partners on business development opportunities and potentials clients. • Created custom marketing materials and pitches for Fortune 100 companies for Morrison & Foerster’s growing social media and IP practices. • Served as project manager for the creation and launch process of Morrison & Foester’s first blog. • Implemented and managed key strategic initiatives including tracking ROI to support firm priorities. • Drafted and published internal and external press releases and client alerts, and collaborated with attorneys, the creative team, and the conflicts team to publish the award winning Socially Aware newsletter. • Planned and executed all events in the Washington D.C. office including critical client seminars, 500+ person webinars, and receptions.