About
What does it take to turn visions into successful brands, products, and businesses? đ Over the past 20 years, Iâve successfully answered that question as a CEO, strategy consultant, entrepreneur, and investor across the fields of Food & Beverage, digital transformation, AI software development, and e-commerce. Iâve founded over five companies and developed more than ten brands, primarily within the premium and mainstream sectors. đŻ My focus has been on health, beauty, and lifestyle products, which have pioneered new markets through innovative concepts. Currently, I focus on strategic consulting for SMEs and startups in the areas of brand and product development, AI software development, business process transformation, and leading global teams. With these businesses, Iâve achieved high customer satisfaction and multimillion-dollar revenues, fostering sustainable growth. Innovation and flexibility are the cornerstones of my work. âđ¤ They empower businesses to adapt quickly to marketâŚ
Experience
Artificial Intelligence Specialist
digiTAL consulting Munich ¡ Mßnchen, Bayern, Deutschland
Present
Focus: Consulting and implementing digital strategies for SMEs and startups, with an emphasis on AI-powered, fully automated omnichannel solutions As Founder, CEO & Strategy Consultant: ⢠Established and managed a consulting agency specializing in digitalization and automation for SMEs and startups. ⢠Implemented AI technologies such as CRM systems and social media automation. Proof-of-concepts led to a 85% productivity increase and a 30% revenue boost. ⢠Developed automated marketing strategies and digital campaigns, helping SMEs stay competitive in the digital age. ⢠Built an international team across Europe, US and Asia to enhance operational efficiency and expand service offerings. ⢠Produced marketing, video, and social media content in over 20 languages for global market penetration.
Founder & Managing Director
ideenrepulbik UG ¡ Mßnchen, Bayern, Deutschland
Present
Focus: Promoting entrepreneurship and brand development, providing services and digital strategies As Founder & Managing Director: ⢠Founded and led a digital services agency with a focus on international business development and brand building for companies like OCĂO â the first neuromarketing-based beauty drink, DUR â a potency drink, Seedlip â the first non-alcoholic gin, and Glacier Gin â a premium gin. ⢠Transformed numerous companies through innovative leadership and digital strategies, including Bloom, REXAM, Amazon Fresh, EDEKA, and Rewe. ⢠Provided strategic consulting and collaboration as a business angel and investor, building connections with international investors and partners.
GeschäFtsfßHrer
Eisblock GmbH ¡ Mßnchen, Bayern, Deutschland
Focus: Consulting, product and business development, and market expansion in the DACH region As Chief Strategy Officer (CSO) & Investor: ⢠Provided strategic consulting and invested in Eisblock GmbH, including the successful launch of the innovative coffee-spirit product âDer Nachtkaffee.â ⢠Introduced innovative bottle design and brand positioning, supported by neuromarketing strategies. ⢠Executed a social media and PR campaign in the premium spirits sector to boost brand recognition and sales. ⢠Developed a solution that reduces time and costs for restaurants in preparing cold-brew coffee spirits, specifically for venues like clubs, bars, events, and festivals. ⢠Optimized the supply chain by focusing on wholesale and international relations as key parts of the market access strategy.
GeschäFtsfßHrer
Lifestyle Drinks GmbH ¡ Hamburg, Hamburg, Deutschland
Focus: Scaling a B2B & B2C online shop and automating cloud and logistics processes across Europe As Co-Founder & Managing Director: ⢠Led the companyâs expansion into key international markets, increasing revenue by 1,700% through targeted digital efforts and strategic partnerships. ⢠Expanded the product range to 40 brands, including 15 exclusive brands like Firefly Organic Iced Tea, Rain Forest Water, Healsi Water, Padre Azul Tequila, and Seedlip Non-Alcoholic Gin. ⢠Developed a fully automated B2B and B2C online shop, increasing the B2B sales share from 20% to 50%, while expanding B2C sales to account for 50% of total revenue through online channels.
GeschäFtsfßHrer
OCOO - The Beauty Drink ¡ Hamburg
Focus: Developing and launching a new product category âBeauty Drinkâ in Europe, the USA, UAE, and Asia As Co-Founder & Managing Director: ⢠Co-founded OCĂO - The Beauty Drink, a neuromarketing-based beverage with proven benefits for skin, hair, and nails. ⢠Developed the functional OCĂO concentrate recipe and launched the first resealable aluminum bottle in collaboration with REXAM, the worldâs largest can manufacturer. ⢠Won over 10 international design and beverage awards, including the Red Dot Design Award, German Design Award, Asia Food Innovation Award, and Beverage Innovation Awards USA.
GeschäFtsfßHrer
The OCĂO Corporation ¡ New York, New York, Vereinigte Staaten von Amerika
⢠Marketed the product in pharmacies and select outlets such as DocMorris, Douglas, Fitness First, Starwood, and Hilton Hotels... ⢠Expanded into 22 countries within the first three years, with over 1 million bottles sold at a minimum price of âŹ3.50 per 250ml. ⢠Responsible for the strategic direction and growth of the company.
Education
BAW - Bayerische Akademie fĂźr Werbung und Marketing
Diplom, Kommunikationswirt / Marketing- und Werbekonzeption
Städtische Berufsschule 7 Nßrnberg
Berufsausbildung, Mediengestalter fĂźr Digital- & Printmedien (Fachrichtung Design & Online)
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