About
As a Senior Account Management leader, I bring a 20-year career in B2B and consumer-facing strategies driving revenue and profit growth from integrated brand/product campaigns. REVENUE GROWTH: Over the course of my career, I have consistently delivered double-digit revenue growth, increasing sales +10%-20% YoY. ACCOUNT MANAGEMENT: With the ability to bring people together to get things done, I have developed and leveraged trust-based relationships with clients and led cross-functional teams. STRATEGIC PLANNING: My track record reveals a history of developing and executing multi-million dollar plans to meet or exceed organizational objectives. DIGITAL MARKETING: One of my greatest strengths is solving problems and improving organizations. Accordingly, I have created and launched marketing strategies to grow brand awareness and meet ROI goals. HEALTHCARE EXPERIENCE: While serving in various leadership roles, I have worked with a variety of healthcare clients including pharmaceutical, med…
Experience
Group Account Director
Intouch Solutions · Boston, Massachusetts
Senior Account Director
Aptus Health (acquired by WebMD) · Reading, MA
Most recently, I was retained after the acquisition and subsequently promoted to lead top tier client accounts. During this time, I led and launched over 20 integrated marketing programs ($250K to $1M+) across pharmaceutical and medical device clients. Notable Initiatives: == Rescued a troubled $1M+ multi-channel program, restructuring approach/scope to meet profit targets & client goals. == Led a $2M+ innovative, custom program that utilized expert oncologist commentary to promote a lung cancer drug. == Launched geodome mobile campaign 40% faster than planned, achieving prestigious award nomination & 10:1 ROI. == Turned around a program affected by technology issues by working with client on a workaround to launch on time.
Client Services Director
QuantiaMD (acquired by Aptus Health) · Waltham, MA
In 2013, I was recruited by Quantia to manage the company’s relationships with East Coast clients and grow the pharmaceutical portfolio in addition to developing innovative product offerings. After a brief period of time, I was assigned to turn around the struggling $1M channel partnership business. Accordingly, I developed and executed the turnaround strategy for channel partnerships and increased sales 85% to $1.75M in 12 months. While serving in this role, I grew revenue +20% YoY from $1M to $2.1M due to the success of innovative, custom digital programs for clients. Additionally, I managed deep engagement pharmaceutical digital programs and achieved client retention and revenue of +90%. Equally important, I mentored the team during the Physicians Interactive acquisition and ensured a successful integration of team and culture.
Associate Publisher
UBM Advanstar · New York, NY
In 2006, I was recruited to help spearhead the company’s digital transformation and address B2B publishing challenges during the transition from print to digital. Accordingly, I achieved 100% of plan by consistently delivering results over the five-year transition. Additionally, I earned distinction as the top revenue producer for the Pharmaceutical Executive brand in both print and digital and positioned Pharmaceutical Executive as a go-to authority by producing content with media outlets and influencers. As a result of these efforts, I transformed Pharmaceutical Executive into a top revenue producer by rolling out new digital ad strategies. Also notable, I presented and closed high-level sponsorships with the c-suite pharmaceutical awards gala, the Prix Galien USA.
Senior Account Manager
Wolters Kluwer Health · Norwood, MA
In 2002, I was hired to serve as a Senior Account Manager for Ovid Technologies, an international leader in electronic medical, scientific, and academic research information solutions that provides content, tools, and services for researchers. During this time, I grew revenue from $5M to $6.5M over three years by closing new accounts and cross-selling company offerings. Additionally, I consistently met or exceeded goals and earned recognition as the only sales rep to achieve quota three years in a row.
Senior Account Manager
LexisNexis · Boston, MA
Education
Bentley University
Business/Managerial Economics
University of New Hampshire
Bachelor of Arts - BA, Psychology
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