Juliet Sage

Manager, Category Analytics

Mammoth Brands · New York, New York, United States

Present

Commercial Insights Manager

BARK · New York, NY

Present

- Owned insights for $75MM+ retail portfolio & relationships with external data providers (Nielsen, Numerator, Qualtrics, retailer portals), standardizing reporting across BARK teams to democratize insights and inform product, marketing, and sales decisions - Led research & analysis to create target consumer demographic & behavior profiles, using Nielsen and Numerator data, to advise on 1, 3, and 5-year innovation pipelines with product, finance, sourcing, & executive teams across BARK’s entire $500MM portfolio - Identified trends and white space opportunities for BARK’s entry into new retail categories of enrichment toys, beds, dental, topper, and supplements through competitive analysis, packaging surveys, and collaboration from product development and sourcing - Launched new products in Target, Walmart, Kroger, Meijer, PetSmart, Chewy, TJ Maxx, and Costco, presenting my sell-in stories to BARK executives, retail key account sales, and external buyers, resulting in over $15MM in incr…

Sr. Associate, Retail Growth Strategy

BARK · New York City Metropolitan Area

- Grew BARK’s retail sales +26% by building custom product assortments, go-to-market strategies, and pitches for 10+ national retailers using historical sales, competitive analysis, consumer panel, survey, NPS, and DTC data sources - Crafted data-driven consumer profiles and pricing architectures that drive BARK’s product & marketing strategies in retail and DTC, stimulating velocities and sell through percentages +18% better than industry average - Employed data-driven in-store marketing, influencer, paid social, and email tactics and measured their impact, delivering email CTO rates +3% vs benchmark, a paid ad ROAS of over 4:1, and over $5MM in incremental sales while managing the $1MM budget - Forecasted and developed launch strategies and marketing campaigns for over 30 collections, including our recent treats launch

Associate Client Manager

NielsenIQ · New York, New York, United States

- Led Northeast diversity committee, coordinated onboarding committee, trained and mentored associates, & won the Impact Award - Spearheaded Omni-Shopper deployment for facial moisturizers and treatments to understand differences between brick & mortar vs. online performance and consumers

Customer Success Insights Analyst

NielsenIQ · New York, New York, United States

- Designed custom Excel and PowerPoint templates to streamline reporting & analysis processes and deliver actionable insights across clients - Mastered Nielsen’s POS and homescan panel data systems to pull relevant sales data for market research analyses - Engaged in client meetings and presentations with J&J and Mondelēz to answer their market research questions through data storytelling - Reimagined Johnson & Johnson’s yearly business planning for 13 categories and offshored reporting, saving the company 416 hours annually

Commercial Analyst

Nielsen · New York, New York, United States

Northeast Client Delivery: Johnson & Johnson, Zarbee's, and Mondelez

Growth & Marketing Intern

Wade & Wendy · New York, New York, United States

- Built marketing strategy in collaboration with CEO and Head of Sales - Executed brand book, sales materials, content calendar, site, and product marketing blueprint based on industry best practices - Planned and implemented promotional strategy for two virtual conference

Sales Intern

Octomedia · Sydney, Australia

- Fortified Inside Franchise Business database to spread industry news to over 500 new franchisors - Prospected over 300 new advertisers for Inside Retail, resulting in over $50,000 of new sales pipeline - Aided in the organization and execution of Retail Week 2020, Australia’s largest 5-day retail conference and awards event

Executive Director - Mark

Institute For Student Business Education (ISBE) · Evanston, Illinois

Pro bono student marketing agency that strategizes and executes marketing campaigns for Evanston businesses, Northwestern organizations, and student start-ups - Organized meetings, delivered Mark’s quarterly results to Northwestern’s Institute for Student Business Education, & supervised client teams - Redesigned logos and visual branding materials for on and off campus businesses, such as Viet Nom Nom and BrewBike - Strategized social media campaigns for clients, including United Airlines and Divvy Bike, to grow brand awareness

Executive Strategy Director - Mark

Institute For Student Business Education (ISBE)

Vp Alumni Relations

Delta Sigma Pi - Zeta Chapter · Evanston, Illinois, United States

National business fraternity committed to professional development and the study of business through theory and practice • Organized and executed social networking events with DSP Alumni

Vp Marketing

Delta Sigma Pi - Zeta Chapter · Evanston, Illinois, United States

- Publicized professional, service, and fundraising events by creating all marketing visuals and promotional copy and designing all apparel - Partnered with the Senior Vice President of Recruitment to strategize and execute targeted recruitment strategies

Marketing Intern

PepsiCo · Chicago, Illinois, United States

- Created a Limited Time Offer Strategy for Quaker Chewy encompassing four product pitches and an innovation framework - Briefed packaging agency to develop effective packaging and conducted a size of prize analysis with the finance team for said product - Analyzed and synthesized historical and competitive POS data through IRI