About
Insights specialist, strategic thinker and RIVA certified moderator who leads and executes high level consumer studies yielding a deeper understanding of the consumer needs and influencing decision making. Key Strengths Include: -Brand Health Tracking -Workshop Facilitator -Global Ethnographies -Online Panel Management -Cross Functional Collaboration -Advanced Project Management Skills
Experience
Senior Manager, Consumer Insights
Wolverine Worldwide · Greater Boston Area
Manager, Consumer Insights
Wolverine Worldwide · Greater Boston Area
Senior Analyst, Consumer Insights
Wolverine Worldwide · Greater Boston Area
Manager, Global Consumer Insights
Under Armour · Baltimore, MD
• Execute multi-phase concept testing of top tier marketing directions to influence how we message to the consumer authentically • Report on Brand Tracker YOY and competitive trends across markets; informing strategic decisions of retail distribution and marketing of locally relevant assets and sport categories • Manage a quantitative study focused on understanding purchase drivers, brand loyalty and professional influence; directly impacting our sponsorships and go-to-market strategy • Lead analysis, reporting and communication of mobile based research focused on target segment, resulting in identification of white space opportunities in the market
Associate Manager, Global Consumer Insights
Under Armour · Baltimore, Maryland Area
• Developed and implemented ethnographic studies focused on a variety of priority sport athletes to help general managers with strategic direction for product and marketing • Managed and expanded Innovation roundtables to prioritize product concepts through iterative testing; ensuring consumer opinions are at the forefront of the product development process • Spearheaded and managed Under Armour’s comprehensive Global Brand Tracker to understand the brand’s international presence including coordination across regional marketing leads and presentation of findings to each country individually and executive leadership per region • Managed the U.S. Youth Brand Tracker; monitoring wave to wave/YOY trends, applying knowledge from other insights work to create a comprehensive story and presenting back to the Youth team • Drove Under Armour’s International Segmentation to address relevant business opportunities by understanding if and how current U.S. segments exist in priority markets
Global Consumer Insights Coordinator
• Developed and executed a study profiling the target consumer, yielding a deeper understanding of the consumer's needs and influencing the product assortment for Women’s • Designed a qualitative study understanding the optimal retail experience to inform Retail Strategy in their development of our Flagship store in Baltimore, Maryland
Administrative Assistant
William Morris Endeavor · NYC
Education
Bates College
BA, Psychology
Find leads like Juliana
Origami finds your ideal customers across 15+ data sources with a single prompt.
Try Origami Free