Jamie Smith

Consumer Insights & Trends Consultant

adidas

Present

Conducted research on emerging consumer habits, market trends, and competitor strategies to inform product development and go-to-market decisions. Collaborated with design, strategy, merchandising, and insights teams to align product concepts with customer needs and brand positioning. Provided strategic recommendations on future product releases, drawing on consumer insights and industry forecasting. Analyzed customer behavior and purchasing patterns to identify growth opportunities in target markets. Advised on merchandising and assortment planning, ensuring alignment with evolving consumer demand.

Fundraising Chair

Black Male Leadership Symposium · State College, Pennsylvania, United States

Led fundraising initiatives by organizing events and partnerships with brands such as Chipotle, Barclays, and The Bryce Jordan Center to generate support and visibility for the organization. Oversaw a team of volunteers, providing guidance and delegation to ensure successful campaign execution and active member engagement. Strengthened external relations through community outreach, helping enhance the organization's network and impact. Developed leadership, communication, and event coordination skills—directly applicable to roles in brand partnerships, PR, and campaign strategy.

Digital Product Intern

Hibu · King of Prussia, Pennsylvania, United States

Supported product managers with product implementation, market research, data analysis, and AI content testing. Supported experimentation with AI-generated content for ad creative and messaging effectiveness. Contributed to product roadmap and backlog management, providing input on business and technical requirements. Conducted internal and external research to inform product development and specifications. Collaborated with Business Intelligence to assess performance data and identify trends across verticals. Monitored competitive landscape and emerging digital marketing technologies. Key Skills: Digital Marketing, Market Research, Product Testing, Data Analysis, Competitive Intelligence, Excel, PowerPoint, Independent Problem-Solving, Strong Communication

Event Planner

Penn State National Security Club · State College, Pennsylvania, United States

Coordinated and promoted weekly club events by designing digital flyers, managing content calendars, and developing social media strategies to boost engagement. Collaborated with guest speakers, faculty, and executive board members to plan and execute high-attendance events. Created branded visual content and infographics aligned with club themes, demonstrating creative planning and audience-focused messaging.

Stylist

Levi Strauss & Co. · Pottstown, Pennsylvania, United States

Delivered personalized customer service, using strong interpersonal skills to assess client needs and drive sales in a fast-paced retail environment. Trained and mentored new sales associates on brand standards, customer engagement strategies, and sales techniques to support team performance. Conducted routine inventory audits and collaborated with management to identify and resolve stock discrepancies, ensuring merchandise accuracy and availability. Operated point-of-sale systems efficiently and securely, processing high-volume transactions with precision and speed. Developed product knowledge and visual merchandising skills to enhance in-store presentation and improve the customer experience.