About
I work in global consumer insights, helping companies understand people and translate that understanding into innovation and strategy. My experience spans quantitative research, qualitative immersion, and cross-cultural frameworks that have guided multi-billion-dollar brands and influenced senior leaders. What drives me is making sense of people — connecting diverse data points to create a more complete, nuanced picture of their needs and behaviors. At the core, I focus on Global Consumer Insights, Innovation Strategy, and Executive Influence — the levers I use to turn human understanding into business growth and long-term brand impact.
Experience
Senior Insights Manager - Petcare Global Innovation - Care
Mars · Franklin, Tennessee, United States
Present
Shape global innovation strategy by embedding consumer voice in early-stage pipelines. Lead global learning plans to identify opportunity spaces and guide concept development. Partner with R&D and marketing to translate insights into investment and design choices. Delivered global immersion (ethnographies, expert interviews, trend scan) that accelerated learning on emotional wellbeing and directly informed platform innovation.
Senior Insights Manager - Greenies & Temptations
Mars · Franklin, Tennessee, United States
Directed insights for two billion-dollar brands, shaping portfolio strategy, marketing, and innovation. Led insights for the largest launch in portfolio history, doubling category share and driving incremental growth. Guided development of four innovations delivering ~$50M in annual sales. Championed consumer-led marketing that expanded multicultural reach. Mentored associates, strengthening technical skills and influence.
Consumer & Market Insights Manager - Care & Treats
Mars · Franklin, Tennessee, United States
Directed insights for portfolio strategy and innovation across Care & Treats. Shaped billion-dollar brand growth by translating consumer needs into category opportunities. Orchestrated deployment of global brand-health scorecard covering 50+ metrics. Partnered with marketing to design consumer-led advertising that improved multicultural relevance. Influenced pipeline by sizing emerging opportunities across health and wellness.
Consumer & Market Insights Manager - Cat Treats
Mars Petcare · Franklin, TN
Directed insights for a global petcare category, guiding portfolio growth and positioning strategy. Shaped go-to-market strategies by translating consumer needs into brand opportunities. Identified whitespace opportunities that informed early-stage pipeline innovation. Partnered cross-functionally to refine claims, advertising, and packaging rooted in consumer truths. Built foundational category frameworks that strengthened long-term portfolio strategy.
Front End Innovation Manager - Consumer & Market Insights
Mars Petcare · Franklin, TN
Built early-stage innovation capabilities and platforms across categories. Identified white-space opportunities through immersion and trend analysis. Developed scalable sentiment tracker that reduced cycle time and informed portfolio decisions. Established repeatable processes for testing/refining early-stage concepts.
Consumer & Market Knowledge Manager – Duracell (North America & Global Innovation)
Procter & Gamble · Bethel, CT
Managed consumer insights for NA Rechargeable Power and Global Hearing Aid categories. Drove insights shaping initiatives expected to generate $100M+ incremental sales. Enabled faster decision-making by implementing new testing methodologies. Supported brand strategy and innovation with research on claims, packaging, and communication.
Consumer & Market Knowledge Associate Manager – Bounty
Procter & Gamble · Cincinnati, OH
Led initiative qualification, customer sell-in support, and marketing analytics for Bounty Basic and Napkins (~$290M in sales). Directed consumer research that delivered $10M in incremental sales through improved positioning. Identified insights for Costco-specific packaging, unlocking $287K in sales. Developed segmentation to expand brand reach among multicultural consumers.
Preliminary Designer
Produced CAD floor plans and technical prints for manufactured homes with high accuracy. Partnered with engineers/designers to translate concepts into production-ready documentation. Prepared and managed construction documentation packages to support efficient builds. Built a foundation in precision, process discipline, and collaboration that informs later strategy work.
Education
Purdue University Daniels School of Business
Master of Business Administration (MBA), Marketing
Purdue University
Bachelor of Science (BS), Mathematics, Statistics, and Computer Graphics Technology
Wenatchee Valley College
Associate's degree
Find leads like Joshua
Origami finds your ideal customers across 15+ data sources with a single prompt.
Try Origami Free