About
Hello! My name is Jordan Perry, and I am the Customer Insights Manager on the Bob Evans Farms Kroger team. Leveraging 84.51 and rest-of-market data, I help my team make strategic and data-driven sales decisions to improve our Kroger business. In May of 2024 I graduated Cum Laude from Miami University, where I spent four years obtaining my bachelor’s degree in marketing and my master’s degree in business analytics. While at Miami, I was involved with the Global Business Brigades organization and was able to travel to Panamá to consult with a small village and provide them with financial and marketing outreach solutions. Additionally, I worked all through school at Kroger and Empire. In my free time, I love exploring nature and the city. I’m an avid Cincinnati Bengals fan, and I’ll take any opportunity to try something new. I always want to challenge myself both personally and professionally; if I’m not being pushed, I’m not improving. If you would like to contact me, please don’t hesita…
Experience
Customer Insights Manager, Kroger
Bob Evans Farms, Inc. · Cincinnati, OH
Present
• Collaborates directly with the sales team and Kroger category management to analyze, develop, and maintain category strategy across the packaged meat, frozen meat, and egg categories • Creates and continuously updates Excel, Power BI, and Tableau reporting to provide actionable insights on sales, promotions, distribution, logistics, and space management using data from 84.51, Circana, and other sources • Assists internal teams including trade, revenue management, marketing, innovation, and consumer insights in understanding customer demographics, identifying market trends, and executing internal strategy
Category Insights Analyst
Empire Marketing Strategies · Blue Ash, OH
• Identified and prioritized long-term growth opportunities for Kroger meat and seafood category leaders through deep analysis of 84.51 and Circana data • Supported category managers and cross-functional teams in strategic planning and decision-making by providing customer-specific insights for 3CM, KOMPASS, and meetings • Pioneered the transition to Power BI reporting for 13 insights employees and 100+ clients by developing and maintaining dashboards that track topline sales, category trends, assortment, and merchandising across Kroger’s omnichannel landscape
Cashier
Kroger · Oxford, OH
• Communicated with customers to create a fast and pleasant checkout experience • Collaborated with managers in customer service to resolve customer complaints • Delegated employee responsibilities to ensure timely completion of tasks • Completed administrative tasks including reconciling front-end cash and handling money orders • Received 10+ customer response surveys describing my helpfulness and positive attitude
Category Insights Analyst Intern
Empire Marketing Strategies · Blue Ash, OH
• Developed foundational analytical and reporting skills through analysis of Kroger sales across categories, divisions, and manufacturers • Supported cross-department collaboration to align insights with broader business goals • Developed an automated key summary tool in Excel that streamlined the analysis of sales data and saved 150 hours of data summarization per period
Education
Miami University
Master of Science - MS, Business Analytics
Miami University
Bachelor's degree, Marketing
Cincinnati Country Day School
High School Diploma
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