About
Since starting my first business at a young age, I’ve dedicated my career to building travel and lifestyle brands that offer real value and meaningful experiences. What began as a small resort marketing agency — helping independent Australian resorts through direct, call-centre-driven campaigns — quickly evolved into a deeper journey through the tourism industry. In 2007, I co-founded LeisureCom Travel Group, where I helped grow brands like Discover Queensland, one of the most visited holiday booking sites for Queensland getaways, and Escapes Club, a travel membership platform that reached over 300,000 members. After spotting a gap in the schoolies accommodation space — which had been dominated by a single player for decades — I launched 1800SCHOOLIES. Within four years, we grew to 45% market share and ultimately sold the business in 2017. In 2019, I launched YONDA, a digital-first, subscription-based travel club designed to reimagine the way Australians plan and book holidays. Just mo…
Experience
Chief Executive Officer | Co-Founder
YONDA · Gold Coast, Australia
Present
Co-founded and built YONDA into one of Australia's most innovative travel and lifestyle membership platforms. Lead strategy, brand development, and growth across digital, direct sales, and partnership channels. Key Responsibilities: - Overseeing brand identity, marketing strategy, and product development. - Managed cross-functional teams across sales, tech, operations, and customer success. - Driving business partnerships and negotiating supplier contracts with major hotel and resort groups. Key Achievements: - Growing membership base to over 250,000+ across Australia and NZ. - Launched subscription and retail programs with 7-figure sales within 12 months. - Creation the ‘YONDA Giveaway’ platform driving both lead gen and recurring revenue. - Scaled digital campaigns reaching 15M+ in under 12 months. - Spearheaded the launch of the YONDA booking platform and internal CRM system (ODIS).
Founder | Director | Group Executive
LeisureCom Travel Group · Gold Coast, Queensland, Australia
Following the successful merger of my own travel business into LeisureCom, I joined the executive team to lead brand strategy, product innovation, and commercial growth across one of Australia's largest private travel groups. Key Responsibilities: - Oversaw the development and expansion of multiple retail travel brands under the LeisureCom umbrella. - Led national sales and marketing initiatives, digital platform rollouts, and strategic partnerships. - Directed brand architecture and customer experience across both B2C and B2B channels. Key Achievements: - Successfully launched a national youth travel brand in 2011 — the only major competitor in the Schoolies market — which was later sold to its primary competitor in 2017. - Played a key role in securing multi-million-dollar private equity investment to support growth and digital transformation. - Led multiple high-impact marketing campaigns and technology upgrades that drove significant year-on-year revenue growth. - Successfully exit…
Education
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