About
Highly strategic market research professional with experience in designing consumer marketing learning plans to address brand management needs. Expertise in translating consumer insights from primary and secondary sources to shape branding, communication, advertising, sales and category management strategies. Proven leader, manager, and trusted advisor with collaborative, results oriented focus. Able to adapt quickly to client needs and drive consensus among multiple levels and across various functions within an organization.
Experience
Director Category Management and Insights
Clemens Food Group · Hatfield, Pennsylvania, United States
Developing and optimizing product categories and insights across the retail, foodservice, business to business, and national account channels to deliver a sustaining category management and insights approach for the organization. •Rebuilt Category Management team and function within Clemens Food Group while delivering to plan and under budget •Managing Two Category Managers for career and professional development on innovation planning, sku rationalization, category review schedules, and overall category management development •Created and implemented product innovation calendar within organization to time align product launches with sales sell-in timing to meet consumer and customer needs in market •Coordinated and led internal team to drive efficiencies in extending product shelf-life by 7 days to maximize production time, promotion schedules, and labor •Completed category assessment to support M&A activities, internal capital investment, and filling white-space need for consumers
Manager Business Insights
Clemens Food Group · Hatfield, Pennsylvania
Insights lead for retail sales, food service, and consumer insights process throughout the sales and marketing organization. Manage process for the understanding and integration of data to support key business, brand and growth objectives leveraging consultative selling with internal and external customers. • Proactively managing FY20 budget to come in 20% under plan managing expense and forecasting for FY21 Data & Insights budget to meet company needs and initiatives • Managing Insights Analyst for career and professional development on key performance indicators of data acceptance, sales management, and process overview • Presented and recommended dedicated Ground Meat set at key retailer partner that would see a potential 2-3% lift in sales of following key competitor in market area with similar category set up • Created and crafted selling story for seasonal innovation item with creative and unique selling story and positioning at retail • Commissioned and delivered custom study ar…
Consumer Insights Consultant, Consumer and Shopper Marketing
Subject matter expert on consumer purchase behavior and media analytics for top Healthcare and OTC clients customizing client market research plans to identify key product and competitive insights for media execution, optimal brand/portfolio positioning, communication strategy, and creative development. • Tracked and analyzed new buyers for INS allergy product to understand transition of consumers throughout their product lifecycle while migrating from brand to private label and to different sizes highlighting the need to win the initial trial in the INS sub category. • Identified size of the prize for Migraine consumer set for sufferer and non-treater using inventive approach through leveraging past studies to save on client expense while then applying to current market conditions. Output was successfully used to garner support of innovation and consumer messaging • Developed new benchmark and assessment tool for use among all client marketing divisions, determining long-term success…
Director, Client Solutions Group
Group Manager overseeing Johnson & Johnson Personal Products Company market research relationship and client service team of five professionals with primary responsibility of identifying sales and marketing opportunities with insight-driven recommendations. • Exceeded annual group sales goals by 25%, while managing margin, profit, and project pipeline. • Implemented process of opportunity-gap analyses for top markets identifying $1MM sales potential. Resulted in integration as key initiative for 2005 sales strategy and on-going business plans. • Challenged client’s proposed price increase based on analysis of critical pricing study. Earned support of client senior management and approval to expand analysis across franchise.
Consultant, Analytic Insights Group
Manager supervising advanced analytic research relationship and internal cross-functional support teams for top CPG manufacturers across Food, Health and Beauty, and Over-the-Counter Drug categories. • Sold, planned, and delivered value-added analytic projects in excess of $1MM while creating and maintaining a long-term, consultative relationship with clients. • Designed and delivered marketing mix insights with recommendations to senior management that resulted in an immediate revision of media plans yielding an ROI that exceeded all company benchmarks.
Account Director
QBIQUITY CORPORATION
Manager of strategic sales and marketing programs with on-line advertising clients, overseeing complete campaign design, data analysis, and technical integration of proprietary viral marketing tracking software.
Client Service Manager, Hp On-Site
Manager of market research relationship at HP’s All in One Printer headquarter, proposing annual market research plans and delivering consumer-based business solutions to HP Senior Management.
Client Service Coordinator
Point person for 12-15 top financial institutions (accounting for over $1M revenue) providing strategic insights while assisting in 100% client contract renewal.
Education
Michigan State University
Bachelor of Arts (B.A.), Marketing
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