John Elton

Partner

Greycroft · Greater New York City Area

Present

John joined Greycroft in 2013 and is based in New York City. His select investments include Addi, Button, ClearGraph (acquired by Tableau), Fastbreak.ai, Frame.ai (acquired by HubSpot), FrankieOne, Immuta, Imperative Execution, Invisible, MapAnything (acquired by Salesforce), MyCarrier, Nativo (acquired by Live360), Ozow, Partnerize, PebblePost, PetaByte (acquired by Chewy), Tetra, Vidible (acquired by AOL), WorkFusion (exited to private equity). Prior to Greycroft, John was a Managing Partner at iNovia Capital. John’s investment experience prior to Greycroft includes TripleLift (majority acquired by Vista Equity), Chango (acquired by Rubicon Project), Vizu (acquired by Nielsen), Resonate (acquired by ZMC), Babble (acquired by Disney), and Lightspeed (IPO: LSPD). He began his career at Veronis Suhler Stevenson, a media and communications investment firm, before joining 24/7 Media a public Internet company in strategic planning. He later moved to Turnstone Capital, where he advised dMar…

Board Observer

Imperative Execution Inc.

Present

Board Member

Tetra

Present

Investor/Board Observer

Immuta

Present

Investor

Invisible Technologies

Present

Board Observer

FrameAI

Seeded company and was on the board until the sale to HubSpot.

Board Observer

PebblePost · Greater New York City Area

Board Observer

Button, Inc.

Board Member

WorkFusion

I led the investment at iNovia and continued to serve as a Board Observer at Greycroft until its sale to private equity.

Board Member

MapAnything, Inc. · Charlotte, North Carolina Area

Salesforce, the world’s #1 CRM, signed a definitive agreement to acquire MapAnything, a pioneer in location-based intelligence software built natively on the Salesforce Platform. MapAnything integrates map-based visualization, asset tracking and route optimization to drive efficiency for field sales and service teams and deliver a better customer experience.