About
Results oriented and highly motivated, Market Research professional with 12+ years CPG experience. Passionately representing the voice of the consumer to identify compelling insights that drive product innovations. A background in Chemistry and inquisitive nature enable me to thoughtfully design, analyze, and lead custom research studies- resulting in breakthrough product innovation and campaign ideas. Passionate DE&I Champion, currently serving as the African American ERG Culture Pilar lead responsible for driving understanding, awareness and connection among AA/Black KDP employees and allies. Professional Competencies: Trend Analysis, Trained Qualitative Moderator, Excellent Verbal and Written Communication Skills, Project Management, Creative Thinking, Quantitative Analytics, and Mobile Research
Experience
Vice President Consumer Insights and Multi-Cultural Marketing
Carters Inc. · Atlanta, Georgia, United States
Present
Senior Director, Consumer Insights, Strategy, and Multi-Cultural Marketing
Carters Inc. · Atlanta, Georgia, United States
Successfully empower and manage a team of experienced market research and analytics professionals. Lead the synthesis of consumer and market data that fuels “insights to action”; integrating data and improving overall customer satisfaction. Partner cross functionally to develop expanded test and learn methodologies, informing new pricing, positioning, and promotional strategies for growth. Lead development and launch of custom needs-based segmentation to transform CRI media targeting and personalization initiatives- integrating insights throughout the customer journey. Head Multi-Cultural marketing strategies, media planning, and creative development for CRI portfolio. Ensure marketing efforts emphasize CRI’s commitment to representation, inclusion, and relevancy among minority and underrepresented populations.
Director, Consumer Insights
Keurig Dr Pepper Inc. · Plano, Texas
Successfully manage insights development across the Cold Beverage portfolio and lead a team of experienced and dynamic market research professionals. Developed a 4x faster agile innovation process, resulting in the creation of a new sparkling water brand and unique test and learn targeted launch strategy. Uncovered key insights to inform new creative campaigns resulting in KDP's highest Ad testing (LINK) results, increased MROI, 2 Gold Effie Awards, and Dr Pepper being ranked the highest beverage/CPG brand on the 2022 Forbes' Halo 100 list.
Senior Manager, Innovation Insights
Keurig Dr Pepper Inc. · Plano, TX
Mine white space opportunities and launch disruptive innovations in the beverage category for KDP.
Consumer Insights Manager
Keurig Dr Pepper Inc. · Plano, Texas
Partner with brand marketing, as well as internal and external partners, in the development of strategies across all consumer touch points for Dr Pepper, A&W, 7up, and Crush brands.
Research Manager, Snacks and Adjacencies
The Hershey Company · Hershey, PA
Consumer Insights Manager responsible for actionable insight generation and thought leadership for THCs Seasonal, Snacks and Baking/Grocery portfolio.
Global Consumer Insights Associate, Dry Meals Innovation
General Mills · Greater Minneapolis-St. Paul Area
- Manage and develop the execution of consumer learning plans that identify and address critical brand priorities (Qualitative & Quantitative methodologies) - Leverage custom & syndicated research to identify trends and mine strategic insights - Manage complex timelines and multiple vendors while ensuring deliverables and budget constraints are met - Analyze, interpret, and prepare custom research reports and final recommendations to be shared with leadership and cross functional teams - Translate consumer insights into compelling new business opportunities - Build a robust new product pipeline offering differentiated and compelling benefits grounded in consumer insights
Products Research, Global Air Care
-Design and Execute Consumer Market Research -Facilitate Target Market Analysis -Lead Concept Development -Translate Consumer Desires into Winning Technical Propositions -Manage Global Cross-Functional Projects -Lead Consumer Trend Analysis -Brand Responsibility: Febreze & AmbiPur
Product Design, Global Fabric & Home Care
-Formula Design -Claim and Demo Development -Quality Assurance -Premarket qualification -Global technology liaison
Sales Internship
Responsible for driving sales through increased product awareness of consumable analytical goods
Education
Xavier University - Williams College of Business
MBA, Marketing
North Carolina Agricultural and Technical State University
BS, Chemistry
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