About
Seasoned insights professional with over fifteen (15) years of experience leading research to gain in-depth understanding of consumers, shoppers, and markets for clients in the CPG, FMCG, and Hospitality industries. Director for a range of projects, as both research client and vendor for brands such as Bacardi, Dewar’s, Martini & Rossi, Disaronno, Drambuie, Cazadores, Dutch Masters, Phillies, Backwoods, Lee, Harrah’s and Disney. A team player who enjoys the challenge of developing and executing strategic research plans that provide marketplace and consumer understanding to all levels of the business, both domestically and globally, where the insights inform and influence strategic planning and critical decisions. Broad and deep working knowledge of various forms of qualitative and quantitative research techniques, with an MBA from the University of Tampa, and a BS from the University of North Carolina-Greensboro. Areas of specialization include: • Advertising and Packaging Development…
Experience
Senior Global Consumer Insights Manager
Kontoor Brands, Inc. · Greensboro, NC
Present
Lead and successfully execute strategic and actionable consumer insights initiatives for Lee – North America and Kontoor Globally. Direct efforts to upgrade and enhance the Global Brand Health Tracker, and conduct research in support of global innovation strategy. With a budget of $1.3M, lead research to optimize product concepts, assortments, and creatives, and uncover consumer and shopper insights.
Consumer & Shopper Insights Manager
ITG Brands LLC (a division of Imperial Brands, PLC) · Greensboro, North Carolina, United States
Established and ensured the successful implementation of strategically focused insights programs for the company’s portfolio of nine (9) focus brands including Winston, Kool, Salem, Maverick, Dutch Masters, DUTCH, Phillies, Backwoods, Blu, and several new product innovation initiatives, with a budget of $2.2M. Responsible for marketing analytics, and the aggregation and analysis of consumer and shopper-centric insights for strategic planning, brand creation, and overall business-building efforts.
Market Research Manager (a Division of Imperial Brands, Plc)
Education
University of Tampa
MBA, International Business
University of North Carolina at Greensboro
BS, Marketing and Management
John P. Stevens High School
Find leads like Jim
Origami finds your ideal customers across 15+ data sources with a single prompt.
Try Origami Free