About
Purpose led insights leader with deep experience in Customer Experience and NPS Measurement, Shopper Insights, Brand Health, Marketing Mix and Buyer Analytics across CPG, Retail, and Healthcare
Experience
Consumer and Shopper Insights Manager
Insights lead to Dollar Shave Club and Retail teams collaborating in customer development strategy, sell in and joint business planning, thought leadership, packaging and comms optimization insights DSC panel measurement (Numerator) Subject Matter Expert in understanding category consumption, and recruitment/retention dynamics for DSC, competitors and category at large and marrying with macro trends, primary research and competitive intelligence Collaborating with Unilever partners and key research agencies to guide DSC to best in class practices across the marketing mix
Director Strategic Insights
Insights lead to 7 Optum Care Delivery Organizations for their Net Promoter Score and Customer Experience Measurement Strategy covering Primary Care, Specialty, Urgent Care and other Ambulatory Services Led Intern in text analytics pilot to understand thematic convergence between social media comments and comments left in NPS survey
Adjunct Instructor Marketing Research
Consumer and Market Insights Manager
Seventh Generation · Burlington, Vermont, United States
Insights business partner experienced in leading research covering: Shopper Insights Portfolio Optimization Brand Equity Scanner and Panel Data Marketing Mix Price Elasticity Claims Concept Testing In Home product testing for innovation and renovation Consumer Closeness Immersions for business partners Honors: 2017 Marketing Department Lead With Purpose Award 2018 Unilever Delegate to One Young World Global Leadership Summit 2019 Seventh Generation Living Our Values Award
Guest Insights Sr.Specialist
Subject Matter Expert on Omnichannel customer satisfaction and brand equity research and strategy
Teaching Assistant - Gb 311 Fundamentals of Management and Marketing for Non-Business Majors
University of Wisconsin-Madison · Madison, WI
Teaching Assistant- Gb 704 Data to Decisions
University of Wisconsin-Madison · Madison, WI
Managerial Statistics and Business Analysis course for first year MBA students at the University of Wisconsin.
Global Marketing Research Intern
Kimberly-Clark · Neenah, Wisconsin
Business Analyst - Surgical Services
United Hospital System · Kenosha, Wisconsin
Rotational Development Program
CNH Capital · Racine, WI
Education
Wisconsin School of Business
MBA, Marketing Research
Marquette University
M.S., Applied Economics
Carthage College
B. A., Business, Marketing and Math triple major with a minor in Spanish
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