About
Marketing Research Professional with over 20 years of experience impacting business decisions by providing actionable insights from both corporate and supplier sides of the research industry. Vast global and domestic experience with quantitative and qualitative research projects as well as an in-depth knowledge of many designs and methodologies of custom research. Extensive experience with multivariate techniques including segmentation models, factor analysis, correspondence analysis, etc. Particular expertise in brand and advertising tracking, brand equity evaluations, brand loyalty/satisfaction, brand extension research, market segmentations and a wide variety of tactical research applications. Extensive range of experience in consumer packaged goods, healthcare, financial services and broadcast/other media research.
Experience
Vice President
Ipsos Market Strategy and Understanding
Group Director
The Pert Group
At The Pert Group our goal is simple: to help our clients grow their business and their brands. How? By establishing business decision clarity through new learnings, relevant connections and measured results. Our insights and innovation create brand opportunity, helping clients fill their pipelines with products and services that lead to profitable growth.
Partner/Research Director
Gallagher Lee Research
Research Director/Vp
Ross Cooper Lund/NFO/TNS
Senior Consumer Insights Manager
Research Manager
Education
Hofstra University
MBA, Marketing
St. John's University
BS, Marketing
Find leads like Jim
Origami finds your ideal customers across 15+ data sources with a single prompt.
Try Origami Free