About
Respected leader, advisor, and thought partner with experience across multiple CPG categories, including food, beverage, beverage alcohol, snacking, and pet. Extensive expertise cultivating brands, developing award-winning marketing campaigns, launching impactful innovation, and crafting category stories for competitive advantage. Blend fact-based research and consumer empathy with creative vision and the ‘art of the possible’ to build equity and revenue. Develop and mentor high-performance teams that deliver high-impact results. Bold, courageous thinker, known for challenging status quo, seeking truths, solving problems, and identifying opportunities. Strategic business partner and player-coach, guiding with resonance and optimism. Equally adept at influencing senior leadership and working collaboratively with cross-functional teams to strengthen decision-making.
Experience
Strategic Insights Consulting | Independent Contractor | Fractional Head of Insights
JB Insights LLC · Charlotte, North Carolina, United States
Partner with commercial teams to uncover growth opportunities and drive business results for established and emerging brands. Transform insights and analytics capabilities.
Vice President, Insights
The Campbell's Company · Charlotte, North Carolina, United States
Led insights and analytics team responsible for fueling growth for the $4B Campbell Snacks portfolio. Key thought partner for brand positioning and growth strategies, marketing communications creative and media optimization, innovation platforms and commercialization, and category leadership stories. Accelerated impact of Insights team to unlock new growth opportunities.
Vice President, Consumer & Market Insights
The J.M. Smucker Co. · Akron, Ohio, United States
Led 30+ person high-performing insights and analytics team for $8B+ portfolio of food, beverage, and pet brands. Guided business strategy, brand repositioning, marketing communications, big bet innovation, and category leadership as key member of leadership team. Directed Innovation Center team, steering physical & virtual customer and community collaboration.
Director, Shopper Insights
Sara Lee · Downers Grove, IL
Created Category Leadership Platform, partnering with domestic and international divisions to drive comprehensive training efforts on effective category management approaches. Boosted impact of departmental transformation at key customers via strategic shopper insights and category leadership.
Director, Insights & Strategic Planning
Sara Lee · Downers Grove, IL
Led team of insights professionals, leveraging data and insights to build brands across portfolio of refrigerated meat, deli, packaged bakery, and frozen dessert businesses. Re-defined brand positionings across the portfolio. Co-created innovation pipeline and managed commercialization insights for new product launches. Developed best practices and training for innovation and marketing.
Sr. Manager Consumer Insights
Directed core business and innovation insights on Tropicana Pure Premium and Dole juice brands. Drove implications for advertising creative, media targeting, packaging graphics, innovation, and overall business strategy. Excelled as 4x Award Recipient.
Business Research Project Manager
Mastered management of consumer insights for category growth and brand equity development initiatives in key international markets (e.g., Japan, Mexico, Australia, United Kingdom). Led initiatives optimizing new business opportunities (Hallmark Channel, Picture People photography, and DaySpring greeting cards).
Marketing Intern
Responsible for sales forecasting across the Klipsch portfolio of premium audio products
Education
Indiana University Bloomington
MBA, Marketing
Indiana University Bloomington
BS/BA, Physics/Mathematics
Columbia Business School
Executive Education, Pricing Analytics & Revenue Management
Maine South High School
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