About
Classically-trained brand manager with 10+ years of experience across consumer packaged goods and food & beverages industries. Brand Manager for three $1B brands leading revenue and profit growth and delivering successful new product launches. Expertise in: - Brand Management: brand strategy, segmentation & architecture;, P&L management, budget management, analytical data analysis, competitive analysis, revenue & sales growth - Consumer: consumer understanding, research & segmentation - Marketing Communications: content development (TV ads and photo mediums), digital strategy, website development, agency management - Product Innovation: developing new products, whitespace category identification, category management, complex capital and engineering projects - Leadership: people management, cross-functional team management, training & development, recruitment, mentorship - Global Marketing: launching brands in new markets (Latin America), developing global toolkits, influencing & buildi…
Experience
Senior Brand Director, Nature’S Own
Lead full P&L of the #1 Bread brand in the U.S. with~$1.5B in retail sales, including marketing communications, agency management and innovation.
Senior Brand Manager - U.S. Market
Universal Orlando Resort · Orlando, Florida Area
Led largest tourist business to drive offers and incentives to visit and maximize length of stay at Universal Orlando.
Senior Brand Manager
Brand Manager
The Coca-Cola Company · Greater Atlanta Area
Brand Manager
Honest Tea · Greater Atlanta Area
Global Brand Manager
Procter & Gamble · Boston, MA
Global Brand Manager - Gillette Venus Global Design (May 2014 - Present) • Lead innovation pipeline and launches for Venus's largest whitespace region in Latin America. • Lead global digital and ecommerce strategy for Venus. Brand Manager - Gillette NA Disposables (January 2013 - April 2014) • Led $250M disposables business analyzed business performance, defined strategy and executed all NA programs. Brand Manager - Gillette NA Shave Preps & Skin Care (July 2012 - April 2013) • Led $150M Gillette shave preps and skin care business including developing a competitive response strategy to defend shave preps business against Unilever’s Axe & Dove for Men launches into the shave and skin care category. • Created new Old Spice shave care brand from idea creation through launch, including brand strategy, innovation pipeline, and digital video campaign that broke 3 Old Spice digital records and generated impressions 50% over forecast.
Assistant Brand Manager Intern
Financial Analyst
Celerion (MDS Pharma Services) · King of Prussia, PA
Finance
Finance leadership rotation program. Budget Analyst February 2004 - June 2006 Financial Planning Analyst June 2005 - June 2006 Procurement Cost Analyst June 2006-Sept-2008
Education
Wisconsin School of Business
MBA, Center for Brand and Product Management, Marketing
The Wharton School
Marketing
Florida State University
BS, International Business
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