About
I'm an investor & growth leader. I love growing companies, profitably. As a growth operator, I had the honor of spending 8 years building Bamboo, a growth marketing agency where I led our growing client services team & was the head of revenue generation. During my tenure, I had the privilege of leading growth programs for leading consumer tech businesses like Headspace, Peloton, the New York Times & Rover. As an investor, I'm building Swizzle Ventures, an early stage Venture Capital firm focused on companies supporting women through life's toughest pivotal life stages. We invest with a growth lens and help our portfolio grow faster. As a mom, I'm growing 2 small humans in Seattle with my amazing husband... and experiencing many new pivotal life stages myself! Life brings constant opportunities for iteration.
Experience
Managing Partner
Swizzle Ventures · Seattle, Washington, United States
Present
Advancing women's health & wealth through pivotal life stages. We invest in pre-seed & seed stage companies at the intersections of Care, Health & Wealth. We're a team of growth & commercialization operators and LOVE a unique growth moat. https://www.swizzle.vc/ Swizzle: a foundational figure skating move, made up of curves and pivots carved into the ice; fun and whimsical to execute.
Growth Advisor
Present
Red Drop helps tweens navigate their first period journey with education and right-sized period products.
Board of Directors
Coo
Led the growing revenue driving teams & programs at Bamboo, including client services, sales, marketing, partnerships & go-to-market for net new service lines.
Vp, Growth Marketing
Bamboo · Greater Seattle Area
Account Director
Bamboo · San Francisco Bay Area
Sr. Growth Marketing Manager
Bamboo · San Francisco Bay Area
Growth Marketing Manager
Bamboo · San Francisco Bay Area
Online Marketing Associate - Sem
One Kings Lane · San Francisco Bay Area
Increased revenue via paid search & display channels and CRO landing page optimization. : Google, Bing paid search & shopping, premium display and CRO.
Founding Team
Zaarly (Acq by Airtasker) was a pioneer peer to peer mobile marketplace. I served on the city launch team, operationalizing 5 city markets in 3 months and onboarding 200+ supply side small businesses to the platform. Later, I served as the Zaarly Seattle Marketplace Manager. I advised small business owners to help them create or grow their business on Zaarly, making money doing what they are passionate about. In addition to account management, I planned/marketed events and created local community partnerships. Main KPIs: Gross revenue, % completion of lifecycle stages, NPS score.
Communications, Integrations & Events Coordinator
Marketing Leadership Advisory Board
Evangelist of thought leadership & innovative ideation to Michigan State University students. Organized & executed event on campus.
Career Services Communication Assistant
Michigan State University - Eli Broad College of Business · East Lansing, Michigan, United States
Created a career related content via blog posts & interviews to bring value to MSU Alumni.
President, Msu Marketing Association
Michigan State University - Eli Broad College of Business · East Lansing, Michigan, United States
Grew membership base by 50% over tenure. Connected our members with recruiters to gain employment post-graduation.
Study Abroad & Marketing Teaching Assistant
Michigan State University - Eli Broad College of Business
Program Assistant to Dr. Gil Harrell on Marketing and International Comparative Dimensions of Business Study Abroad trip in France, Spain, Italy and Belgium. Summer 2010. Teaching Assistant to Dr. Gil Harrell in Marketing 300 & 301 lecture courses. Fall 2010.
Marketing Consultant Intern
Michigan State University, Executive Development Program
Assisted Dr. Gil Harrell and Dr. Dave Frayer in their consulting engagement with the Michigan State Police Department to create a strategic plan for improvement of the department.
Creative Consultant- Writing Marketing Textbook Content
Chicago Education Press · East Lansing, MI
Research, development & content writing for Concepts of Marketing textbook, authored by senior faculty, Dr. Gil Harrell, printed for use fall 2010.
Education
Michigan State University
Bachelor of the Arts, Marketing & International Business
General Assembly
Digital Marketing
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