About
Experienced consumer-led strategist with demonstrated history of understanding and translating consumer needs to create better experiences. I’m curious, thrive in ambiguity, gain energy from leading collaborative teams to make an impact. Skilled in Retail, Market Research, Brand Development, Multi-channel Marketing.
Experience
Consumer and Market Insights Manager
Manager, Consumer and Shopper Insights, Target/Club/Dollar
Sanofi · Greater Minneapolis-St. Paul Area
Senior Manager, Member Insights
Scope and perform research studies to obtain insights about Life Time members, and represent their point of view among internal partners and leaders.
Stay at Home Parent
May household
Took a career pause to stay home with three small children.
Sr. Marketing Manager, Owned Brand and Designer Partner Marketing
I was the lead marketing strategist for home owned brands and designer partnership brands (i.e. Threshold, Smith and Hawken, Pillowfort, Nate Berkus for Target, Oh Joy! for Target, Modern by Dwell Magazine, Simply Shabby Chic, etc.). I briefed and lead cross functional teams of creatives and channel experts to establish brand identities, create holistic launch or re-brand plans, and position brands across channels on an ongoing basis. I also served as the liaison to external design partners to bring their brand personality to Target guests and leverage their communication reach.
Sr. Manager, Guest Insights
Target · Greater Minneapolis-St. Paul Area
Defined business problems with leaders and their teams, and applied the best approach to garner consumer insights across a variety of product categories including electronics, entertainment, grocery, and home goods. I conducted qualitative and quantitative research, assessed market share, sales, and macro trends, and managed agency partners, and served internally as the voice of the consumer in marketing and product investment decisions. I also orchestrated cross-disciplinary immersion sessions challenging existing beliefs and influencing investment into growth initiatives.
Sr. Specialist, Guest Insights
Sr. Marketing Analyst, Loyalty Marketing
Sr. Specialist, Product Design, Development
Specialist, Marketing Integration and Communications
Project Coordinator, Marketing Integration and Communications
Associate, Brand Integration and Communications
Banking Specialist, Treasury
Education
The University of Iowa Tippie College of Business
BBA, Marketing, Finance
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