About
With two decades of experience, I lead through integrity, authenticity, and a vision of the future, creating trust with and inspiring individuals, teams, and colleagues to create what’s next, driving immediate value. Broad expertise in key marketing competencies allows me to identify and connect dots other marketing leaders cannot. The result is personalized customer marketing experiences with greater clarity on marketing investments that drive meaningful Income Statement impact. Demonstrated experience leading teams in marketing strategy, digital advertising, UX design, digital product management, data connectivity, and performance visualization. I work tirelessly to build bridges of understanding with employees, colleagues, and stakeholders to define problems and deliver solutions. Finally, a relentless pursuit of continuous improvement combined with a systems thinking and design mindset enables always on innovation.
Experience
Venture Partner
Capital Eleven · Boise Metropolitan Area
Present
Partner on a team that backs bold ideas, supports great operators, and builds opportunity in Idaho and beyond. I work with founders, investors, business owners, and partners across Capital Eleven’s Venture, M&A, Private Equity, and Lending businesses.
Director, Enterprise Digital Marketing
Zions Bancorporation · Salt Lake City
In my role as Director of Enterprise Digital Marketing at Zions Bancorporation in Salt Lake City, I focus on aligning strategic initiatives around digital marketing technologies for our affiliate brands in the Western United States. I love connecting with thought leaders and doers across different industries to drive innovation and growth. Collaborating with cross-functional teams, I strive to drive value and enhance customer experience through our digital marketing efforts.
Senior V.P. Director Development, Business Payments & Technology
Zions Bank · Greater Salt Lake City Area
As part of the Treasury Management Senior leadership team, I focus on creating, managing and executing strategic program for employee development, sales enablement and business process improvement. These strategies transform our employees into world class sales professionals and ensure continuous improvement in all internal business processes. Business Payments & Technology is comprised of a suite of SaaS products that generate income through traditional treasury management offerings, business card products, merchant services, foreign exchange and 1031 exchanges.
Senior V.P. Area Sales Manager State of Idaho Treasury Management
Zions Bank · Boise, Idaho Area
I manage a team of treasury relationship managers and staff who are responsible for revenue generation for Zions Bank in the State of Idaho in the following areas; Account Analysis, Merchant Services, Commercial Card and Foreign Exchange. In addition we provide internal support to business partners across retail banking, small business banking, commercial banking and real estate banking. Daily tasks include; budget management, internal brand management, sales strategy planning and execution, product knowledge training, sales methodology training, business development, account management and all human resources issues.
V.P. Eastern Idaho Sales Team Lead
Zions Bank · Idaho Falls, Idaho
As a player coach I managed the Bank’s consolidation efforts in Eastern Idaho of 4 independent groups: Anytime Deposits Sales, Cash Management Sales, Merchant Service Sales and Corporate Relations into one regional Treasury Management team. Collaborated with Senior Management to implement an objective to transition from a strictly sales focused team to relationship management team with responsibilities for ongoing revenue management, growth and new client acquisition. During this time we created synergy across all 4 groups resulting in substantial gains in market share and revenue. Additionally, managed a portfolio of Treasury Management clients across the entire region. Portfolio management responsibilities included revenue management, products sales and new client acquisition.
Anytime Deposits Sales Officer
Zions Bank · Idaho Falls, Idaho
Served as initial Zions Bank Anytime Deposit officer in Eastern Idaho where I was responsible for selling our solution as a disruptive product intended specifically to draw new clients to the Bank. Due to my performance, I was given responsibility for traditional cash management products and merchant service processing solutions as well.
Product Marketing Manager
During my time at BindView I worked as a product marketing manager to develop the future version of our BV Admin and BV Migration products. In addition to product management responsibilities, I worked to train new sales employees on our products and managed our JDP and Beta programs.
Education
Brigham Young University
Master of Business Administration - MBA, Business Administration and Management, General
University of Utah
Bachelor of Science - BS, Economics
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