About
Chief Commercial Officer & Deputy Chairman of the Board, IONOS Group SE (S-Dax listed) Member of the Management Board, IONOS Group SE Responsible for ~1.4B€ revenue at ~400M€ EBITDA, ~800 employees and all commercial activities globally (Europe & US) for all brands of the IONOS Group, including IONOS, Strato, InternetX, arsys, fasthosts, home.pl, World4You, uniteddomains Prior to IONOS: Managing Director and CMO HelloFresh US Member of the Global Executive Committee Heading the following departments at HelloFresh US: Acquisition Marketing CRM Retention Data/Marketing BI Digital Product/CRO Brand Marketing Sales New Businesses Prior to HelloFresh: Managing Director at International Eyewear (a Mister Spex Company) CMO at Mister Spex, Europe's largest multichannel Optician 8 directs, 7 countries, ~150 employees in my teams, >100M€ Umsatz International: Full P&L responsibility for 7 countries (DACH, UK, NL, ES, FR) Performance Marketing: Budget Opt. CRM: Lifecycle Opt., Automation Brand: P…
Experience
Chief Commercial Officer & Deputy Chairman of the Board
Present
Chief Commercial Officer & Deputy Chairman of the Board, IONOS Group SE (TecDAX, SDAX) Member of the Management Board, IONOS Group SE Responsible for ~1.4B€ revenue at ~400M€ EBITDA, ~800 employees and all commercial activities globally (Europe & US) for all brands of the IONOS Group, including IONOS, Strato, InternetX, arsys, fasthosts, home.pl, World4You, uniteddomains
Advisory Board Member
Advisor to the board on Marketing, Sales, and Growth strategy and execution
Lead Mentor
German Accelerator · New York, Vereinigte Staaten von Amerika
Lead Mentor for growth start-ups launching and scaling their US business
Managing Director & Cmo Usa, Member of the Global Management Board
HelloFresh · Großraum New York City und Umgebung
Managing Director and CMO of >5B$ US business Member of the Global Executive Management Board (Top 10 at HelloFresh worldwide) Scaled US business to >B$5 revenue (>5x, >50% of global revenue at HelloFresh) while turning it profitable from -5% to +10% EBITDA margin within 3 years Leading a team of >400 people across - Acquisition and performance marketing - Customer retention - Customer relationship management - Data science / business intelligence - Technical product & engineering - Brand marketing - Sales - New business development
Advisory Board Member
Advisor to the board on Marketing, Sales, and Growth strategy and execution
Managing Director & Cmo
Mister Spex · Berlin und Umgebung, Deutschland
Statutory authority Scaled business to >M€ 150 revenue (>4x) 7 countries, ~150 employees in my teams Performance Marketing: Budget opt. CRM: Lifecycle opt., automation Brand: Positioning, TV, Social Media, creatives Onsite & Ux: Journey & conversion-opt., AB-tests Pricing: Preisdiff., discounts Service/(After) Sales: service level opt., cross-/up-selling International: cross-fct. opt., localisation, branding, Ux-roll-out Multichannel: Offline store launches, store design & comm., off-online journey opt. Migration: Rebranding, channelmigration
Project Leader
The Boston Consulting Group · Germany, United Arab Emirates
Project Leader managing up to two BCG teams and up to five international client teams in parallel Strong functional Marketing & Sales focus at the intersection of digital and B2C (Automotive, FMCG)
Head of Marketing/Pr & Entrepreneurial Consultant
Aachen Center for Entrepreneurship/Prof. Brettel · Center for Entrepreneurship, Aachen
Head of Marketing & Public Relations • Full on- and offline marketing, channel mix, public relations and press responsibility • Organization of entrepreneurship conference 'ATEC 2010' and 'Business Angel Day 2010' Entrepreneurial advisor with a focus on technology-oriented, digital start-ups and growth companies • P2P carsharing platform: Development of marketing & sales strategy • Sales platform consumer lifestyle product: Development of market entry and sales strategy • Supplier for analytics solutions for chemical processes: Design of customer segmentation • Manufacturer of 'luminous concrete': Optimization of pricing approach Head of Marketing & Public Relations • Full on- and offline marketing, channel mix, public relations and press responsibility • Organization of entrepreneurship conference 'ATEC 2010' and 'Business Angel Day 2010'
Project Manager Advertising Effectiveness
Zalando SE · Berlin und Umgebung, Deutschland
Optimized Marketing ROI, channel mix and budget allocation for all online and offline channels (SEA, SEO, Affiliate, Pricing, CRM, TV, Retargeting, Social, Print, Display etc.) based on statistical algorithm programmed in STATA to calculate incremental advertising impact incl. synergies and time lags Optimized new customer acquisition and customer retention strategy and budget spendings Pushed social strategy and Facebook investments as integral part of the Marketing strategy
Market Research and It Assistant
Marketing Center Muenster - Prof. Meffert and Prof. Backhaus · Muenster, Germany
Institute of Business-to-Business Marketing/Prof. Backhaus, Muenster – Research and IT assistant with a focus on marketing strategy and business-to-business projects Academic Society for Marketing and Business Leadership/Prof. Meffert, Muenster – Research and IT assistant with a focus on direct marketing and market entry projects
Education
RWTH Aachen University, Chair for Innovation and Entrepreneurship/Prof. Brettel and Zalando SE
PhD (Dr.), Business Administration/Marketing
University of Münster
Dipl.Kfm., Marketing, Controlling, Entrepreneurship
Gies College of Business - University of Illinois Urbana-Champaign
Marketing, Controlling
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