Jennifer Fleming

Senior Director, Global Consumer Insights and Strategy

Deckers Brands

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Director, Global Consumer Insights & Strategy

Deckers Brands

Responsible for building deep knowledge and understanding of consumers, categories, channels and competition. Ensure consumer and marketplace intelligence serves as the foundation for strategic planning and decision-making. Lead thought leadership of best-in-class approaches that address global business needs and inspire internal stakeholders.

Senior Manager, Global Consumer Insights

Deckers Brands

Build and evolve a clear view of global consumer and market opportunity through internal and external data, analytics and strategic planning for Deckers and its brands, and apply industry knowledge to make feasible and commercial-driving recommendations. Drive a consumer-centric business strategy across the Deckers portfolio through collaboration with multiple stakeholders such as marketing, retail, e-commerce, product, design, and innovation. Optimize brand growth and guide key business decisions through analysis of syndicated data, market intelligence, and sales information. Manage global quantitative and qualitative primary research studies, including brand tracking, awareness and usage, innovation/new product development, customer satisfaction, segmentation, brand campaign insights, focus groups/ethnographies, and consumer panel/community management.

Manager, Global Consumer Insights

Deckers Brands · Santa Barbara, California

Senior Analyst, Global Consumer Insights

Deckers Brands

Analyst, Global Consumer Insights

Deckers Brands

Merchandise Planning Analyst

The Territory Ahead · Santa Barbara, California

Developed merchandise plans to support strategic business objectives. Analyzed business trends to determine areas of opportunity and risk. Developed ad-hoc analysis to support executive decision-making. Managed the review process of business performance. Maintained internal business data and analytics.

Research Associate

Lieberman Research Worldwide · Century City, CA

Impacted the entire research process for domestic and international custom studies, including questionnaire design, program development, data processing and analysis, report writing and sales support. Calculated, analyzed and reviewed survey data to respond to project objectives for quantitative and qualitative projects including advertising, brand awareness, customer satisfaction, segmentation and new product development studies.

Marketing Assistant

Lieberman Research Worldwide · Century City, CA