About
Navigating complex business landscapes and solving crucial issues are my forte. With a proven track record, I deliver quality growth by leveraging the power of storytelling to communicate complex ideas and inspire action across functions. My deep consumer research expertise allows me to drive effective and efficient learning with a keen eye on both the actionability and outcomes of research and drive alignment. I believe in working better together - cross-functional collaboration is at the heart of my success! As a dedicated people leader, I prioritize professional development, mentorship, and stewardship to empower associates and partners. Insights expertise includes: • Brand Strategy + Portfolio Architecture • Brand Positioning + Messaging • Storytelling • Creative Development + Evaluation • Innovation + New Product Development • Jobs Theory • Packaging Innovation + Visual Identity Design Evolution • Retail + Merchandising Design • Consumer Segmentation + Journey Mapping • Pricing St…
Experience
Founder + Principal
Insights 4 Good · Chicago, Illinois, United States
Present
Providing fractional insights leadership, coaching and expertise to global brands and new-to-world innovators alike.
Global Consumer Insights Director - Aspira Fine Wine + Craft Spirits Portfolio
Constellation Brands · Chicago, Illinois, United States
Led strategic insights for Constellation Brands Fine Wine & Craft Spirits portfolio; advisory for luxury brand positioning, visual identity evolution, brand health tracking, product innovation, and varietal expansion. Delivered strategic guidance to senior leadership on consumer attitudes, competitive trends, and business performance for annual and ad-hoc planning. As a strategic collaborator, I shaped consumer insights into a 3-year growth roadmap within the CBI Luxury portfolio. I drove success through cross-functional partnerships with Marketing, Strategy, DTC/Hospitality, Media, and Sales to define brand strategies and capitalize on market opportunities, in the U.S. and globally. Wine Market Council research board member, advising forward-looking insights on the U.S. wine industry, consumer behavior, and trends. Participant in the STZ Mentor Program and Early Career Professional advisor.
Director, Consumer Insights
Wells Enterprises · Chicago, Illinois, United States
Identified talent, tools and 3-year plan for strategic insights investment to create a consumer first, contemporary insights center of excellence, whilst leading transformative change to existing sensory expertise. Developed a toolbox of foundational and agile tools designed to create a closer relationship with consumer, knowledge based decision making and retail storytelling, and a design thinking approach to innovation insights. Built foresight, trend and JTBD-driven practice to unlock new growth engines for the company. Inspired change, mentorship, personal development and coaching within the Wells organization.
Associate Cmi Director - Global Gum + Mints Category
Mars · Chicago, IL
Global insights leader for Mars Wrigley Global Gum & Mints business, valued at over $6 billion. Orchestrated market insights leadership across global regions (US/UK/DE/RU/CN/AU) for Wrigley's gum brands, driving sales growth through strategic focus on creative excellence, product extensions, and brand renovations. Led award-winning Orbit/Extra global brand redesign from ideation to validation. Integral member of the Global Gum & Mints Leadership Team. Spearheaded innovation insights to shape strategies and platforms, ensuring the future resilience of the Gum category in developed and emerging markets. Crafted consumer foundations for benefit-centered agile innovation sprints.
Director - Us Strategy & Insights
McDonald's · Oak Brook, IL
Provided informed strategic approaches to challenges related to economy, commodities, competitive landscapes, and new product development. Insights lead for foundational menu architecture development and strategic pricing principles for U.S. restaurants. Created U.S. Pricing Center of Excellence.
Director - Us & Global Consumer Insights
McDonald's Corporation · Oak Brook, IL
Insights lead for consumer segmentation, brand positioning, strategy and growth for iconic brands such as Happy Meal, Breakfast and Beverage categories as well as pricing architecture and deployment in the US, Germany and Canada.
Manager - Us Consumer & Business Insights
McDonald's Corporation · Oak Brook
Designed and implemented qualitative and quantitative research, forecasting, and data analysis for near and long term product and platform development to drive business growth. Led procurement of new research partners and methodologies.
Research Manager
Impact Consumer Research · Schaumburg, IL
Facilitated qualitative and quantitative research, from design to analysis. Managed client expectations and deliverables, coordinated fieldwork, and data analysis for key CPG, retail, toy and QSR clients.
Account Executive/Representative
TNS-NFO Worldwide · Greenwich, CT
Secured business of over $1,000,000 annually from both existing client base and new sales leads. Led custom research design and execution across CPG, pharmaceutical, and toy verticals.
Research Executive - Pepsi Cola
IRI · Somers, NY
Supported new product development, corporate partnerships and trademark beverage groups on retail performance, pricing|promotion, and channel expansion of both established brands as well as the development, testing and marketing of RTD beverages for Starbucks and Lipton joint ventures.
Education
Babson College
Bachelor's of Science, Marketing + Communications
Kellogg Executive Education
Brand Mastery
Babson College
Women's Leadership Program: Moving from Managing to Leading
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