Jenaah McLeod-Hanson

Factory Materials Manager

John Deere · Valley City, ND

Present

Led the Materials organization, enhancing employee experience and operational efficiency Drove strategy and execution for both internal and external logistics, ensuring seamless material flow Managed onsite and offsite warehousing and material planning, fostering continuous improvement initiatives

Industry Advisor

Verdethos · Fargo, ND

Supported NSF I-Corps PhD students in a comprehensive 7-week market intelligence project to conduct an in-depth supply chain management market analysis within targeted commodities Regional Business Development focused on customer awareness and market needs assessment

Director Supply Chain Management

Vaderstad North America · United States

Implemented the company’s first supplier framework agreements (1-year, tiered pricing) for Cylinders and Discs, covering $500K within a $10M managed spend; completed end-to-end in 3 months. Achieved $125K in realized savings: $75K from tariff mitigation on Canadian flows and $50K from a redesigned safety stock strategy for plant and aftermarket parts. Achieved a reduction in aftermarket order backlog from $1.0M to about $100K in 5 months, improving dealer experience and cash conversion. Implemented monthly KPI reviews and achieved an improvement in aftermarket OTIF from 65% to 91%. Implemented supplier scorecards and a Power BI dashboard to support SRM and provide visibility for Engineering and Quality. Led a two-person Purchasing team (Manager + 1 Buyer) for factory and aftermarket procurement; led a four-person Aftermarket team via a supervisor; and led Warehouse operations via a supervisor and 6 team members. Built a resilient warehouse organization for current demand and future gro…

Director Project Management Office

Vaderstad North America · Wahpeton, ND

Designed the North America PMO reporting to the VP NA Engineering, simplifying Stage-Gate deliverables and instituting portfolio scoring across a $60M annual NPD pipeline (3–7 programs/year) spanning planters, air seeders, and tillage equipment; led a PMO team of 3 across the US and Canada. Implemented a Process Maturity model to prioritize a three-year PMO transformation roadmap; embedded project/product cost tracking to inform scope, schedule, and margin decisions. Institutionalized cross-functional stage gates (design/manufacturing reviews) and piloted PPAP/APQP, reducing late-stage issues by 90% and improving launch readiness across Engineering, Operations, Supply Chain, Quality, Sales/Service, Finance, and IT. Deployed a cross-functional resource planning tool with engineering KPIs; trained 30 associates across the US and Canada to drive adoption and execution discipline. Led a 12-month, 600-unit quality rework program involving European suppliers; maintained schedule, developed c…

New Product Development Manager

Vaderstad North America · Wahpeton, ND

Stood up NPD/PMO and portfolio governance in a turnaround, maturing business operations and leadership to enable US/Canada market entry with a year-5 revenue target of $18M; portfolio oversight of 7 programs. Implemented Stage-Gate governance for NPI/NPD tied to IRR/NPV, costed BOM maturity, and manufacturing readiness; trained all functions on product requirements and “definition of done,” driving 100% gate adherence. Led the air seeder program (new electronics and seed distribution) post-Gate 3; advanced from CDR to validation readiness via ad hoc executive gate reviews (GM, VP Eng, VP Ops, SVP, CEO). Enforced capital planning and cost management discipline: executed a no-go pending cost-down when the modeled IRR was 12% vs an 18% hurdle; re-baselined and determined no resource capacity for cost-down—avoiding $3M in pilot-build spend. Instituted resource/capacity management: built and deployed a cross-functional capacity model (Excel) across Purchasing, Manufacturing Engineering, Qua…

Senior Program Manager

Bobcat Company · Fargo, North Dakota

Led a 30+ person cross-functional team to govern the $1B Loader product line portfolio spanning 100+ projects across North America, Asia (China, India, Korea), and Europe; built the team with 3 strategic hires and upskilled 30 staff. Lifted on-time gate/launch performance from 65% to 92% by instituting phase-gate rigor, monthly executive reviews, and portfolio reprioritization enabled by Power BI and Accolade. Standardized an executive monthly dashboard and portfolio report—reviewed by the President of Doosan Bobcat NA and VPs—tracking gates-on-time, risk exposure, and budget-to-AOP to accelerate resource and sequencing decisions. Developed and deployed a North America product costing process across engineering, supply chain, and finance, enabling earlier margin decisions at Gate 2 and strengthening business case discipline.

Director - Construction Division

Butler Machinery · Fargo, North Dakota Area

Architected a technology-led operating model across 14 stores in ND/SD, partnering with ownership on P&L for a ~$225M–$250M business serving ~2,000 customers; led 4 direct reports and supported ~75 branch personnel. Built the construction technology engine: launched SITECH Dakotas; reorganized Machine Control & Guidance by segment with dedicated leaders; doubled team (9 → 17) and ranked #1 of 52 North American dealers (2015) for tech attach on new machines (50% attach rate). Established a 100‑tower RTK correction network via JV with a Trimble dealer; drove multi‑segment adoption with a 99.999% uptime SLA and exited through sale to Trimble, standardizing positioning services regionally. Drove data‑enabled execution: deployed CRM to 65 sellers, standardized KPI dashboards, and created store‑level GTM tools to strengthen forecast discipline, price governance, and win‑rate visibility. Increased heavy construction market share by ~5 points (2016–2019) through technology‑driven differentiati…

Caterpillar Business Development Manager

Butler Machinery · Fargo, ND

Oversaw go-to-market for ND/SD dealer network (14 branches); as Caterpillar liaison, directed inventory allocation, pricing programs, co-op marketing, demo strategy, and training—delivering market share gains: Heavy +10 pts (SD), +4 pts (ND) over 3 years; CCE +3 pts via territory design and Sourcewell/public sector; BCP share lift with ag customers. Built the enterprise forecasting and market intelligence capability (18‑month horizon) across all branches; improved forecast accuracy 35% → 60% and inventory turns 2 → 3, materially reducing excess inventory and improving lead times; standardized adoption by branch managers, rental, and inventory control. Established and chaired the operating rhythm—monthly S&OP and quarterly business reviews with cross-functional leaders and Caterpillar district leadership—to align demand/supply, accelerate decision-making, and improve price/mix realization. Reengineered coverage and commercial discipline: territory redesign in underperforming markets, CR…

Customer Support Specialist

Caterpillar Inc. · Denver Metropolitan Area

Member of the Construction market segment strategy team; partnered with the VP, Large Contractor to define strategy and executive messaging for a dealer-led, customer-first model. Built Caterpillar’s first 360° customer view in 90 days by integrating warranty, finance, and machine sales data—arming field teams with actionable insights for large contractors. Deployed Salesforce to 100 Caterpillar reps covering 75 dealers across the Americas; achieved 85% adoption, +20–30% pipeline visibility, and 85% data completeness. Instituted a pre-bid motion via Dodge reports, surfacing ~30 early opportunities on average to position machines and rentals prior to award and expand share of wallet. Led the Americas organizational kickoff (125 attendees across U.S., Canada, Central and South America)—owning agenda, narrative, and KPI framework to drive change management and field enablement. Built an Equipment Management value stream; trained 50 users to standardize problem definition and solution pack…

Product Marketing Manager

Caterpillar Inc. · Peoria Metropolitan Area

Led go-to-market and commercial operations for a $285M North America portfolio (56 dealers; pavers, asphalt/soil/pneumatic compactors, reclaimers, profilers) through the 2008 contraction, preserving market share. Directed a lean team (2 direct; 14 indirect paving reps across district offices) enabling dealer sales, parts, and service performance. Instituted SAP-centric S&OP with Cognos dashboards to improve on-time dealer deliveries, reduce schedule volatility, and align production to true demand. Prevented ~$30M in stranded dealer inventory via inventory governance, inter-dealer balancing, and demand-prioritized allocation. Cut paver lead times from 16 to 4 weeks by launching a “ship-after” program focused on ~10% of ABP (~20 units), accelerating availability without inflating finished goods. Managed a $33M sales variance budget (floorplanning, price discounts), finishing 10% under plan; delivered the $1.5M departmental budget on target. Drove 5-year sales planning within the annual b…

Product Marketing Manager

Caterpillar · Singapore

Regional Product Marketing lead for Caterpillar’s Paving portfolio (soil compactors, mills, asphalt pavers) across Asia Pacific (8 countries; $250M TAM). Sole long-tenured Caterpillar leader partnering with a new-to-Caterpillar boss and 14 new hires. Delivered double-digit growth: ASEAN to $45.6M (+33% YoY) and Australia/New Zealand to $28.7M (+20% YoY) in 2006–2007. Launched a 10-model soil compactor lineup from the US plant into Asia Pacific; sponsored Six Sigma to de-risk and deliver an on-time, high-quality Australia debut. Improved win rate by 10% via market-based pricing across 38 models in 10 countries; reinforced value pricing with 12 dealer partners. Built the Asia Pacific product and application catalog; ran two regional enablement waves (Asia, then Australia) to deepen dealer technical capability and coverage. Led S&OP and long-range forecasting to strengthen forecast reliability and launch readiness; aligned product, supply chain, and sales to demand signals. Served as Asia…

Northeastern Us Regional Sales Parts and Service Manager

Caterpillar Inc. · Greater Hartford

Regional Sales Manager for a $500M multi-state portfolio across CT, NY, NJ, MA, RI, VT, NH, and ME; led channel management with 3 dealer groups (18 branches) and partnered with 3 dealer paving reps and 9 senior dealer leaders to drive go-to-market (GTM), price realization, and market leadership in Paving and Compaction. Delivered 9% revenue and 10% unit growth (Jan 2004–Aug 2005) in a growing market; accountable for plan attainment, pipeline/forecasting rigor, and mitigation plans across sales, rental, and aftermarket (parts & service). Captured +10 pts market share in utility compactors via a targeted financing program; grew milling (cold planer) share +15 pts through a structured demo program that improved conversion and competitive displacement. Instituted pricing-floor discipline and competitive plays on asphalt pavers to displace Blaw‑Knox and blunt a leading milling competitor—strengthening price/mix and win rates. Increased aftermarket parts revenue +23% by leveraging AEM market…

Central Us Regional Sales, Service and Parts Manager

Caterpillar Inc. · Greater Minneapolis-St. Paul Area

Managed $250M machine sales for dealers in the Central U.S. Region and was responsible for sales, revenue, price realization, and marketing leadership for the Paving segment; first Caterpillar-trained paving representative. Highlighted Achievements: Deployed SOPs and Six Sigma practices with dealers in North Dakota/South Dakota to strengthen commercial execution and process discipline; Six Sigma Green Belt project delivered ~$550K in enterprise savings Co-developed local dealer application training to improve asphalt paver/compactor setup, techniques, and quality on real-world jobs Co-developed Asphalt Paving performance consulting to enable contractors to maximize state DOT smoothness incentive payouts Managed a $2M sales variance budget and $500K goodwill budget; delivered industry-focused training and data-informed targeting to advance market leadership in asphalt pavers and compactors Improved price realization and mix across asphalt pavers/compactors; contributed to share gains in…

North America Market Segment Consultant

Caterpillar Inc. · Minneapolis, MN

Led North America Paving support across 52 dealers and 5 regions (asphalt pavers, asphalt compactors, soil compactors, mills, reclaimers, pneumatic compactors); partnered with district paving reps and product managers on go-to-market plans Operationalized AEM and UCC insights to pinpoint competitor strongholds, informing territory focus and improving competitive positioning Delivered dealer enablement via sales training, customer events, and merchandising programs to improve field readiness and message consistency Caterpillar Rep Development Program: rotations in manufacturing assembly, service training, and service engineering call-center support to build end-to-end product understanding