About
With over ten years of experience in marketing, analysis, and strategy, a leading Cosmetic and CPG brands with a mission to celebrate diversity and individuality. In this role, I lead a team of analysts and strategists to develop and execute data-driven marketing campaigns across various channels, platforms, and regions, leveraging my expertise in social media and digital marketing. I also collaborate with cross-functional partners and stakeholders to align marketing objectives with business goals and consumer insights. Previously, I worked as a manager of business insights and analytics and a manager of global consumer insights at The Estée Lauder Companies, where I supported the development and implementation of marketing strategies for multiple brands and categories, using a variety of research methods and tools. I hold a master's degree in cosmetics and fragrance marketing and management from the Fashion Institute of Technology, and a bachelor's degree in marketing from Penn State…
Experience
Consumer Insights & Marketing Intelligence
Present
Brands: Shiseido | Clé de Peau Beauté | NARS | Drunk Elephant | IPSA | ELIXIR | ANESSA | Dr. Dennis Gross | Hermes
Retail Analytics & Consumer Insights
Harry's · New York, United States
Strategy & Analytics
MAC Cosmetics · New York, New York, United States
North America Business Analytics
The Estée Lauder Companies Inc. · New York, New York, United States
Global Consumer Insights
The Estée Lauder Companies Inc.
Brands: Estée Lauder | Tom Fords | Jo Malone London | Tory Burch | DKNY | Aramis
Media Strategy
Condé Nast · New York City Metropolitan Area
Brands: Vogue | Vanity Fair | Glamour | Brides | GQ | The New Yorker | Condé Nast Traveler | Allure | Architectural Digest | Bon Appétit | Wired | W | Golf Digest | GQ Style
Strategist
The Media Kitchen · Greater New York City Area
Associate Strategist
The Media Kitchen · New York, New York
Integrated Investment
UM Worldwide · New York City Metropolitan Area
Consumer Behavior Research Assistant
Strategy and Print Production Intern
Accounts: Verzion, Google Plus, Dunkin Donut, Denny's and Harlem School of the Arts
Target Brand Ambassador
Target · State College, PA
Education
Fashion Institute of Technology
Master's Degree, Marketing and Management
Penn State University
Bachelor’s Degree, Marketing
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