Jay Cunningham

Head of Marketing and Business Development

FSI

Present

Sales and Marketing: Multi Channel Chain/Independent

Summit Distributing · St. Louis City County, Missouri, United States

Vice President Account Service, Us Cpg Portfolio

We Are Alexander · Greater St. Louis Area

The Vice President Account Services, responsible for overall management and growth of assigned US business including allocation of resources and financial control of brand budgets. Oversees US Portfolio on strategic and tactical development and the internal planning process. Accounts include: Johnson & Johnson, Campbell’s Snacks, Hill’s Pet Food, Riviana, LUXCO, Panera, and Krispy Kreme. Responsibilities include: • Client relationship management. Forging strong relationships with brand team middle management. Key brand team liaison to the agency and Clients Senior Management. • Revenue targeting: KPI on staffing utilization rates, dash boarding revenue performance and agency cash flow contribution • Channel Leadership. Establishing shelf bill-boarding through line extension and creative adaptation, shopper disruption - driving repeat purchases and trail. • Mentoring and managing direct reports. Provide guidance and constructive • Skilled at applied strategic thinking; anticipating issu…

Senior Sales Director - Midwest Small Format

Anheuser-Busch · Greater St. Louis Area

Lead C-Store and Package Liquor Sales Team performance across 7 State Territory Grow Volume and Market Share through Customer Joint Business Planning and KPI execution Guide Department on KPI execution: SAP, Core Share, High End Share, Bud Light Volume and Aluminum distribution Category Leadership through Space Management Drive EBTIDA and Margin through resources like Promo Opti : BOGO, B2G1, MIRs, IRC, BOB Utilize Data Analytical tools: IRI, BIR to open and identify Sales Opportunity for department

National Sales Director

Anheuser-Busch · Greater St. Louis Area

• Grow A-B sales & share with key National On-Premise Chain account(s) Provide total account management; sell-in corporate programs and brand promotions: Applebee's, Texas Roadhouse, TGIF, Bass Pro Shop, Houlihan's, AMC Theatres and Bubba's 33 • Manage Mid-West and Pacific North-West Stadium volume/sales • Foster relationships with A-BI field sales and wholesaler personnel, and maintain active strategic communications - coaching around KPIs and Corporate Sales Targets • Prepare and present business Sales Performance Reviews and Brand Plans to accounts, often at senior levels and at National Conferences • Manage account team personnel (including: development, training, setting objectives) • Use data based resources to develop sell-in strategies and business recommendations • Use category mgmt principals to influence a chain's overall strategic management of the beer category

Director of Trade/Channel Marketing

Anheuser-Busch · Greater St. Louis Area

Manage 7 State MidWest Region: Leveraging Event/Sports Sponsorships & Partnerships = Driving Activation across channels that fuel our business: Grocery/Large Format, C-Store, Package Liquor, On-premise: • Form and maintain ongoing touch-point and bridge between Brand Team and Trade Marketing, facilitating communication between departments • Provide customer, consumer and shopper connected solutions based on Shopper Occasions Activation Framework to drive Brand performance across all Channels adhering to critical path management process. Serve as subject matter expert in Shopper Insights framework, and apply resulting design principles to overall Brand Program design, from strategy to specific Point of Connection Material (POCM) and assets. • Conceive and drive insightful and impactful Below the Line strategies and integrate these into Brand Programing to address needs of all Channels. Own Retail Activation pillar of Brand Marketing 360 plans. • Continually research new and innovaative…

Brand Management

Anheuser-Busch

Oversee brand creative development and brand messaging for TV, print, outdoor, digital and packaging. Develop annual brand marketing plans for presentation to company Senior Management and wholesaler system. Manage a brand marketing budget of $20 million; ensure brand sales margin contributions of $1.5 billion annually. Manage new brand introduction marketing and sales strategies, which include national media plans, brand creative/packaging, sales forecasts and brand strategy communication to the wholesaler system. Work directly with AB Field Marketing and AB Wholesaler network to ensure program / retail execution.

Sr. Manager of Digital & Interactive Marketing

Anheuser-Busch

Responsible for digital strategy and content development for Trade Mark brands including Budweiser, Bud Light, Busch, Bud Light Lime, Bud Select, Michelob, Michelob Ultra and Stella Artois Deliver general market and Latino market digital programs that support brand initiatives and sponsorships including Super Bowl, Olympics, NBA, MLB, NASCAR and World Cup Execute across emerging digital technologies and properties; SNS, Ustream, SEM, Mobility, Apps, Augmented Reality, Pinging, Rich Media and URL Manage the allocation of brand team's digital production and media budget in accordance with Zero Base Budgeting procedures: Production $8.2MM/Media $31MM, vendor Scope of Work, Actuals vs. PYE, etc. Set KPI and cascading for department Negotiate partnership and content integration with key vendors: Facebook, MySpace, Youtube, Google, SI, and FSMW.com Work with cross functional groups to achieve brand campaigns and program initiatives: brand teams, legal (IP, Internet, Ad Code and CR), IT, ad a…

Senior Manager Global Industry Development and Creative Services

Anheuser-Busch

Liaison for the Chief Creative Officer and VP Creative Development - led internal and external cross functional groups to ensure campaign ideas and strategy were actively communicated to all forms of marketing medias Developed strategy and managed the re-launch of the Anheuser-Busch led industry campaign "Here's to Beer." As a result of the strategy year-to-date on-line visitors increased by 154% and user on-line engagement (time-spent) increased by 82.4% Primary contact for media inquiries for "Here's to Beer" campaign Managed multi-million dollar budgets including agency retainers, administration and marketing production Planned and executed the country's 3rd largest Beer Festival-St. Louis Brewers Heritage Festival- 20K consumers over two days. Primary lead for all logistics and media interviews-TV/Radio/ Print

Manager, Global Industry Development

Anheuser-Busch

Responsible for leading Anheuser Busch's industry initiative called "Here's to Beer" including budget, advertising, web-site development, promotion, field programs and activation Presented brand programs and tactics to Anheuser-Busch strategy committee bi-annually Delivered industry speeches and main stream media interviews; Adage, Ad Tech, local radio and television, State and Regional Wholesaler meetings and National Rice and Hop Conferences Responsibilities included; gaining senior management approval, agency creative direction, production, post editing, negotiated talent contract and scheduling of meetings with National Accounts. MBAA, HY-Vee, Wild Oats, Whole Foods, JCS, Albertsons

Account Director

Waylon Advertising

Responsibilities included; management of major agency accounts, built and maintain effective relationships with client management, worked with senior creative teams to establish the larger/long term strategies to retain accounts Demonstrated success in growing business and soliciting new business within accounts. Billings increased 43% on accounts during tenure. Actively participate with other agency leaders to provide solutions to operational issues Provided strategic direction and actively ensured quality creative execution for Anheuser-Busch and the St. Louis Cardinals

Account Executive

CORE Advertising

Responsibilities; formulated communications and messaging strategies, provided creative direction to internal team, sold through creative concepts to clients, conducted competitive analysis, negotiated both retainer-based and project-based compensation agreements with clients Responsible for Monsanto AG business; managed $3 million budget allocated to national media buys, negotiated added value, analysis-cost per exposure and pass-along readership Co-authored communications strategy and directed branding execution for Panera Bread Co. Oversaw the daily execution of external messaging, billing, estimating and production Co-authored communication strategy and directed cohesive branding campaign for Miller Brewing Company

Key Account Sales Representative

Dixon Distributing, Anheuser

Managed 43 account, including 4 of the 8 largest distributor account in terms of purchase volume, including the largest on-premise account in the US market Ensured brand index was in line with market share per retailer Forecasted account sales thru bridge selling, negotiated new product placement and pricing, inventory management of chain and independent accounts