About
A creative leader with 17+ years of experience in the entertainment advertising industry. With storytelling as my specialty, I drive impactful 360-degree creative campaigns, overseeing every aspect of the marketing process. I consistently achieve award-winning, business-driving results by cultivating relationships with industry A-list talent, Directors, EPs, and company Executives to drive creative growth and enhance performance. My key areas of expertise encompass: ◆ Full Life Cycle Project Management ◆ Video Production ◆ Concepting & Copywriting ◆ Streaming, Theatrical, and Broadcast Trailers & Promo Spots ◆ Key Art ◆ Social Media Campaigns ◆ OOH & Motion Graphics ◆ Online & Mobile Advertising ◆ Operational Oversight ◆ International & Domestic Campaigns ◆ Price Negotiations/ Budget Administration ◆ Staff, Vendor, and Media Relations I am always interested in new opportunities and challenges in this ever-changing, and always interesting industry. Feel free to connect with me today.
Experience
Creative Director, Integrated Marketing
MOCEAN · Los Angeles, CA
Present
Leading 360 Marketing Campaigns and original marketing pitches across AV Trailers and Promos, Key Art + OOH, Social, Custom Content Scripting, Co-branded Partnerships, and more for Entertainment and Brand clients. Bringing in new accounts and managing clients across companies such as Apple, Disney, Hulu, Netflix, Roku, Crunchyroll, etc...
Creative Director, Hulu Originals
The Walt Disney Company · Burbank, California, United States
Creative Advertising executive for the Walt Disney Company on the Hulu Originals Marketing creative team. Lead all aspects of the creative campaigns for the following original films, series, and documentaries and docu-series: THE ORVILLE: New Horizons RAP CAVIAR PRESENTS SHORESY LETTERKENNY LOOK AT ME: Xxxtentacion THE NEXT THING YOU EAT QUEENMAKER: The Making of an It Girl CLOCK GRIMCUTTY CROSSING SWORDS Championed the Creative Department's award's initiative taskforce in 2022, leading to more nominations and wins at Promax, Clios, Golden Trailes, etc... for Hulu Originals marketing creative than ever before.
Creative Director, Hulu Originals
Hulu · Santa Monica, California
Creative Advertising executive for Hulu Originals Marketing. Lead all aspects of the creative campaigns for the following shows and films: SASQUATCH LETTERKENNY IN & OF ITSELF WEWORK: or The Making And Breaking Of A $47 Billion Unicorn 69: The Saga of Danny Hernandez DOLLFACE SOLAR OPPOSITES THE AMAZING JOHNATHAN DOCUMENTARY HARLOTS CROSSING SWORDS UNTOUCHABLE JAWLINE INVESTIGATIONS BY VICE REPRISAL BLUMHOUSE'S INTO THE DARK
Senior Creative Producer
The Picture Production Company · Greater Los Angeles Area
Key Contributions: - Lead creative for the Los Angeles office of an international ad agency. Produced eye-catching marketing assets (theatrical trailers, TV spots, social media content, and digital, outdoor, mobile, and print advertisements) in support of the global and domestic release of major movies and TV shows. - Won a Golden Trailer Award (Best Foreign Thriller Trailer 2017) for – THE GIRL WITH ALL THE GIFTS. - Produced and finished the trailer of the British WWII documentary, SPITFIRE, in two weeks from conception to worldwide launch. - Expanded an existing six-figure account with Paramount International to million-dollar+ billings. Which lead to the creation of a new team to handle this specific account. - Finished marketing campaigns and creative assets for the following movies, TV shows, and documentaries: Mission Impossible: Fallout, Sherlock Gnomes, Tad The Lost Explorer And The Secret of King Midas, Happy Death Day, Ghostbusters, American Made, and others.
Producer and Writer
Vibe Creative · Culver City, CA
- Won the Golden Trailer Award for Most Original Trailer (This is the End: “April’s Fool Trailer”) in 2014 and the Silver Key Art Award (TED Red Band Trailer) in 2012. - Finished creative for the following movies, TV shows, and documentaries: The Jungle Book, Ant-Man, The Angry Birds Movie, The Purge: Election Year, The 5th Wave, The Visit, TED 2, Foxcatcher, Chappie, Fury, The Equalizer, Teenage Mutant Ninja Turtles, The Purge: Anarchy, The Amazing Spider-Man 2, Maleficent, The Boxtrolls, Robocop, This is the End, Oz The Great and Powerful, Django: Unchained, Smurfs 2, The Amazing Spider-Man, Immortals, Elementary, TED, Looper, Snow White and the Huntsman, Safe House, The Purge, Person of Interest, The Change-Up, Anonymous + Companion Documentary Trailer, Battle: LA, The Green Hornet, The Other Guys, Salt, The Karate Kid
Executive Assistant Ii to the Evp of Marketing / Creative Affairs
Paramount Pictures · Los Angeles, CA
Executive Assistant Ii to the Svp of Marketing Warner Premiere
Warner Bros. Entertainment · Burbank, CA
Assistant to a Vp and Evp of Creative Advertising
New Line Cinema · Los Angeles, CA
Marketing Coordinator / Intern
Milwaukee Film · Milwaukee , WI
Education
University of North Carolina at Greensboro
Bachelor of Science - BS, Business Administration / Marketing, minor in Economics
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