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Jared Bird

Jared Bird

Director of Consumer Insights & Personalization

Beaverton, Oregon, United StatesMarketing & Advertising
Company
adidas
Title
Director of Consumer Insights & Personalization
Seniority
Director
Department
Master Marketing
Location
Beaverton, Oregon, United States
Industry
Marketing & Advertising

About

I'm a creative, outdoorsy, fun-loving nerd that's always looking for the next problem to solve. My goal is to learn new things every day, and apply my knowledge to improve the environment around me. I excel at creating great customer experiences through intuitive design and functionality. At a more realistic level I also understand that technology can and should be used to improve efficiency within a marketing organization. I know that a well-integrated mix of digital marketing tools enables the people within a company to spend more time on the things that matters. My specialties include: Digital Project Management, SEO, UX & Responsive Design, HTML5, CSS3, JavaScript, Adobe CS, Google Analytics, Various Web CMS (Ektron), Eloqua, Qualtrics, Fluent in Japanese

Experience

Director of Consumer Insights & Personalization

adidas · Portland, Oregon, United States

Present

Director of Personalization

adidas · Portland, Oregon, United States

Director of Product Ownership

adidas · Portland, Oregon Area

Sr Manager Campaign Operations

adidas · Portland, Oregon Area

Sr. Manager Product & Category Operations

adidas · Portland, Oregon Area

Manager Campaign Activation

adidas

Manager Campaign Activation

adidas group · Canton, MA

Web Administrator

Aspen Technology · Burlington, MA

Manage, coordinate and implement improvements to website experience and/or other enhancement projects by working with internal stakeholders to gather project requirements into an actionable project plan and partnering directly with our technical team to build and maintain online systems. Acting technical project lead for Implementation and QA of all outward facing web-based projects. Key administrator for the web content management system and its user-base of roughly 100 employees globally. Acting SEO manager in charge of training and web development best practices. Significant Projects: - Addition of user profile's and user tracking/targted content on http://www.aspentech.com/ - Implementation of SEO for http://www.aspentech.com/ (Including training of employee within marketing and other branches) - Implementation of AspenTech's new Community http://www.aspentech.com/community - Overhaul Google Analytics tracking code implementation, allowing more granular insight into site visitors -…

Technical Project Manager

The Kozai Group, Inc. · Canton, MA

Ongoing updates and new project management

Digital Marketing Intern -> Webmaster

Reebok · Greater Boston Area

Main duty includes managing the landing page of all global sites from creative to live content. I also support all other digital marketing projects, but am heavily aimed towards technology and social media innovation. Worked with external agencies to implement an Ad-Server style website utilizing EPiServer Content Management System.

Research Assistant

International Business and Strategy Group - Northeastern University

Provide assistance with research in both English and Japanese.

Service Desk

INFOCOMMONS, Northeastern University

Help Desk position, working to support student in the use of technology in their coursework.

Computer Specialist

Best Buy

Assist customers in finding the appropraite computer to fit their needs. Also played a key role in troubleshooting any problems they had and worked part-time in Geek Squad fixing computers.

Education

Northeastern University

Bachelor's Degree, International Business - East Asian Studies

Rikkyo University

n/a, International Business

University of Missouri-Saint Louis

Bachelor of Science, International Business

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