About
Proven track record of building brands, communities and developing products. Run end-to-end marketing solutions including: product development, new launches, business model, marketing strategy, design and execution of integrated marketing campaigns in highly competitive environments and broad geographies with above-expectations impact on sales and profit. Co-founded strong and sustainable organizations (student community, recruiting agency). Specialties: entrepreneurship, general management, product management, marketing
Experience
Founder
Malevich
Mlvch inc. is a lab developing great consumer products built on neural networks. Our first product - Malevich - is a marvelous artistic tool, that allows every user to create a masterpiece in style of the greatest painters of all time, such as Van Gogh, Picasso and many others. www.mlvch.com
Visiting Lecturer
National Research University — Higher School of Economics
course on "Business Analysis and Decision Making"
Director of Marketing and Advertising
14 direct reports • Ensured growth of incoming calls by 40% with flat advertising expenses per sq. meter due to optimization of advertising mix and improvement of marketing materials • Developed new brand building approach, brand equity and style, set brand building KPIs for 5 years • Re-organized organizational structure of the department, head-hunted top talent and equipped department with future leaders • Led development of all marketing campaigns from research to TVC and marketing mix development, resulting in awareness growth x10, and getting desired brand-attributes • Developed tracking system and optimized multimillion dollar advertising budget
Co-Founder
Dish.fm is the easiest way to find out what's best to eat where. • Launched mobile-based recommendation service for restaurants and menu items in Bay Area and NYC • Led development of proprietary technology analyzing reviews on Yelp, Foursquare and Instagram • Achieved 33% monthly growth rate with over 3 million recommendations for 50,000 venues in US • Launched successful international PR campaign (covered by Forbes, TechCrunch, TheNextWeb, Mashable, Gizmodo, and many others) without PR agency • Raised $300 K in seed funds from institutional investor • Won #1 ranking in TheNextWeb Best Mobile App Design of 2012 • Ranked in Top 5 TheNextWeb Best Mobile Applications 2012 • Ranked #1 in GMIC Seed Stage Startup, 2012 • #1 place in TEDx Bay Area • Entrepreneur Magazine named Dish.fm one of 100 BRILLIANT companies in 2013!
Associate Brand Manager Pampers Ceemea
• Responsible for Pampers business in Central Eastern Europe, Middle East and Africa; • Double digit sales growth ahead of market, volume share growth of Pampers Sleep&Play in CEEMEA • Successful launch of a new low-tier brand in Balkans and Kazakhstan • Development of regional initiatives from opportunities identification, concept and creative idea development to full marketing mix • Improved Pampers Business Model for low-tier variant and point of market entry (was re-applied globally)
Associate Brand Manager Pampers Ee
• Responsible for Pampers business in Russia, Ukraine and Belorussia
Co-Founder, Board Member
Organization of all-Russia case championships among young professionals. – 1st ever all-Russian case championship in 2005. – More than 3 000 participants/each championship. – Sponsors - large multinational companies: P&G, Unilever, Monitor Group, Bain, BNP Paribas, Deloitte, BAT, Accenture and others.
Co-Founder
Case-Club
“Case Club” is the first and largest student society in Russia centered around solving business cases and overall practical business education.
Summer Internship
Conducted Transparency and Disclosure Survey of Top - 100 Russian companies in 2004
Education
University of California, Berkeley
Summer School, Marketing and International Business
State University — Higher School of Economics
BSc, Economics
The London School of Economics and Political Science (LSE)
BSc, Economics and Management
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