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Janin Schmelzer

Janin Schmelzer

CEO | Co-Founder | Strategic Advisor | Brand & Growth Architect |Connecting the dots | Building brands | Enabling growth

Ahrensburg, Schleswig-holstein, GermanyMedical Device
Company
OPTIMUS HEARING GmbH
Title
Chief Executive Officer (Ceo) / Founder / GeschäFtsfüHrende Gesellschafterin
Seniority
Founder
Department
C Suite
Location
Ahrensburg, Schleswig-holstein, Germany
Industry
Medical Device

About

I am an entrepreneurial brand and business leader with more than 20 years of international leadership experience across start-ups, mid-sized companies and global organizations. My strength lies in connecting strategy, brand, product, operations and market to create tangible, sustainable business growth. I am passionate about building businesses and brands that are not only commercially successful but also value-driven and led with integrity. For me, responsible leadership means turning vision into action – with a clear focus on people, long-term impact and ethical decision-making. With a proven track record in FMCG, luxury beauty, home fragrance, health tech and consumer goods, I understand what it takes to build brands, scale businesses and navigate organizations through change and complexity. Currently, I am expanding my profile towards future board advisory and non-executive roles – combining operational experience, strategic thinking and a strong commitment to ethical leadership an…

Experience

Chief Executive Officer (Ceo) / Founder / GeschäFtsfüHrende Gesellschafterin

OPTIMUS HEARING GmbH · Ahrensburg, Schleswig-Holstein, Germany

Present

CEO since September 2020 Co-Founder / Founding Member, since May 2019 Co-found and lead the strategic and operational build-up of a new HealthTech brand. Combine brand vision with execution across marketing, B2B partnerships, and commercial scale-up. Position the brand at the intersection of the hearing aid industry and the digital health market – transforming it from a medical device into a desirable lifestyle product. Brand-led repositioning in the hearing space – shifting the narrative from medical necessity to lifestyle choice. Key Responsibilities: • Drive brand strategy, positioning, and market communication • Define and implement go-to-market strategy across B2B channel • Act as creative director for all brand assets incl. campaign design, brand film scripting, and visual identity • Build and manage strategic partnerships with leading hearing aid manufacturers • Develop and lead omnichannel marketing and customer experience programs • Oversee business development and commercial…

Co-Founder, Prokurist

PROABO · Mainz

Present

Co-Founder / Founding Member, since May 2024

Chief Marketing Officer (Group) / Member of the Ext. Board

GALA GROUP GmbH · Ansbach, Bayern, Deutschland

Director Beauty Division (Global)

THOMAS SABO · Lauf an der Pegnitz (Nuremberg Area)

Director Beauty Division (Global) / Managing Director

THOMAS SABO Beauty GmbH · Zürich Area, Switzerland

Gobal Brand Manager Beauty Division

Thomas Sabo Beauty GmbH · Zürich Area, Switzerland

Senior International Brand Manager

Coty · Paris Area, France

Lifestyle Fragrances, ESPRIT

International Brand Manager

Coty · Paris Area, France

Lifestyle Fragrances, JOVAN, T. Lamborghini

Product Manager

Coty

ASTOR Cosmetics

Trade Marketing Manager, Jr.

Coty Beauty · Mainz Area, Germany

Lifestyle Fragrances (complete fragrance portfolio)

Area Sales Manager

Coty Beauty

Coty Beauty Lifestyle Fragrances & Cosmetics

Internship - Product Marketing Lancome

L'Oréal · Düsseldorf Area, Germany

Internship

Internship- Trade Promotion

German Chamber of Commerce, Madrid, ESP · Madrid Area, Spain

Internship

Internship Consulting

BJL Consult Ltd. · Hamburg Area, Germany

Consulting - Telecommunication systems

Internship - Hr, Crm

Intimark – Subcontractor Victoria’s Secret · Toluca Area, Mexico

Education

Henley Business School

Master of Business Administration (M.B.A.), Executive MBA (part time)

Anglia Ruskin University, UK / International Management School, Germany

BA Hons, International Business Administration

Anglia Ruskin University

Bachelor's degree, Business Administration and Management, General

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