About
I am an entrepreneurial brand and business leader with more than 20 years of international leadership experience across start-ups, mid-sized companies and global organizations. My strength lies in connecting strategy, brand, product, operations and market to create tangible, sustainable business growth. I am passionate about building businesses and brands that are not only commercially successful but also value-driven and led with integrity. For me, responsible leadership means turning vision into action – with a clear focus on people, long-term impact and ethical decision-making. With a proven track record in FMCG, luxury beauty, home fragrance, health tech and consumer goods, I understand what it takes to build brands, scale businesses and navigate organizations through change and complexity. Currently, I am expanding my profile towards future board advisory and non-executive roles – combining operational experience, strategic thinking and a strong commitment to ethical leadership an…
Experience
Chief Executive Officer (Ceo) / Founder / GeschäFtsfüHrende Gesellschafterin
OPTIMUS HEARING GmbH · Ahrensburg, Schleswig-Holstein, Germany
Present
CEO since September 2020 Co-Founder / Founding Member, since May 2019 Co-found and lead the strategic and operational build-up of a new HealthTech brand. Combine brand vision with execution across marketing, B2B partnerships, and commercial scale-up. Position the brand at the intersection of the hearing aid industry and the digital health market – transforming it from a medical device into a desirable lifestyle product. Brand-led repositioning in the hearing space – shifting the narrative from medical necessity to lifestyle choice. Key Responsibilities: • Drive brand strategy, positioning, and market communication • Define and implement go-to-market strategy across B2B channel • Act as creative director for all brand assets incl. campaign design, brand film scripting, and visual identity • Build and manage strategic partnerships with leading hearing aid manufacturers • Develop and lead omnichannel marketing and customer experience programs • Oversee business development and commercial…
Chief Marketing Officer (Group) / Member of the Ext. Board
GALA GROUP GmbH · Ansbach, Bayern, Deutschland
Director Beauty Division (Global)
THOMAS SABO · Lauf an der Pegnitz (Nuremberg Area)
Director Beauty Division (Global) / Managing Director
THOMAS SABO Beauty GmbH · Zürich Area, Switzerland
Gobal Brand Manager Beauty Division
Thomas Sabo Beauty GmbH · Zürich Area, Switzerland
Trade Marketing Manager, Jr.
Coty Beauty · Mainz Area, Germany
Lifestyle Fragrances (complete fragrance portfolio)
Internship- Trade Promotion
German Chamber of Commerce, Madrid, ESP · Madrid Area, Spain
Internship
Internship Consulting
BJL Consult Ltd. · Hamburg Area, Germany
Consulting - Telecommunication systems
Internship - Hr, Crm
Intimark – Subcontractor Victoria’s Secret · Toluca Area, Mexico
Education
Henley Business School
Master of Business Administration (M.B.A.), Executive MBA (part time)
Anglia Ruskin University, UK / International Management School, Germany
BA Hons, International Business Administration
Anglia Ruskin University
Bachelor's degree, Business Administration and Management, General
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