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Jana Prahl

Jana Prahl

Senior Manager, Consumer Insights at Savage X Fenty: Lingerie by Rihanna

Los Angeles Metropolitan Area, United StatesApparel & Fashion
Company
Savage X Fenty
Title
Manager, Consumer Insights
Seniority
Senior
Department
Master Marketing
Location
Los Angeles Metropolitan Area, United States
Industry
Apparel & Fashion

About

December 2014 Biola University Marketing graduate, summa cum laude with a cumulative GPA of 3.94. Strengths Finder: Achiever; Connectedness; Learner; Adaptability; Responsibility

Experience

Senior Research Manager

Savage X Fenty

Present

Manager, Consumer Insights

Savage X Fenty: Lingerie by Rihanna

Present

Research Analyst

Savage X Fenty: Lingerie by Rihanna · Greater Los Angeles Area

Research Manager

LRW · Los Angeles, California

-Managed each step of the project process with team members, programmers, vendors and clients to produce high-quality deliverables -Lead quantitative and qualitative studies - overseeing questionnaire design, data collection and tabulation, analysis of large and complex data sets, to report delivery and presentation -Leveraged analytic tools in discerning data patterns while thinking strategically and creatively to problem solve -Initiated changes to newly developed companywide programs -Managed junior support by facilitating training sessions, overseeing tasks, and providing continuous feedback

Research Associate

Lieberman Research Worldwide · Greater Los Angeles Area

LRW is an innovative, fast-growing market research firm with an entrepreneurial culture. Globally recognized for work with top brands and consultative deliverables, LRW delivers more than data to drive strategic change. My responsibilities within the organization include: -Performing tasks and responsibilities with thoroughness to produce high-quality, high-accuracy market research deliverables. -Communicate with team members and vendors alike to follow through on commitments and achieve excellent results. -Manage time efficiently to coordinate and execute project components, including meeting preparation and budget monitoring, for multiple projects at a time. -Work with mathematical concepts and discern patterns to assist in populating reports and developing insightful results.

Marketing Coordinator

Voice of the Refugees · Anaheim, CA

Voice of the Refugees is a non-profit organization that seeks to aid refugees from war-torn countries establish better lives within the United States. My responsibilities within the organization include: •Forming partnerships with local businesses and implementing strategies to achieve yearly marketing goals •Developing presentations for potential non-profit investors •Initiating promotional activities to increase external awareness

Third Party Researcher and Strategist

Voice of the Refugees · Anaheim, CA

•Clarified industry trends through external research and conducting client interviews •Scheduled and administered marketing audits to further develop marketing strategies •Displayed a high level of analysis by seeking best practices to leverage the strengths of the organization •Formulated and presented year-long marketing plan

Third Party Market Researcher

Orange Coast Winery · Newport, CA

•Conducted extensive research to discover customer preferences and attitudes •Designed and distributed over 150 customer satisfaction surveys and administered a customer focus group •Analyzed data collected through SurveyPro4, a survey statistics program •Utilized survey results to formulate long-term market projections and recommendations

Education

Biola University

Bachelor of Science (B.S.), Marketing

Purdue University

Economics

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