About
|| At know.haus we know growth || I am the Founder & Managing Partner of know.haus, a boutique, C-level growth consultancy with deep roots in technology, data, AI, and analytics. We work with large organizations and scale-ups (typically €50–500m revenue), primarily across DACH, with clients throughout Europe and the UK. My professional foundation is in top-tier strategy consulting. I spent several years at McKinsey & Company, most recently as a Jr. Partner, advising CMOs on growth strategy, digital and marketing transformation, and operating models. That background continues to shape how I work today: analytical rigor, structured problem solving, and a strong focus on outcomes rather than activity. At know.haus, typical engagements include: - Marketing Operating Models and Operations with a Tech and Data focus - Growth strategies and growth plans that bridge ambition to implementation - Marketing Mix Modeling (MMM) and attribution frameworks built for real decisions - Attribution Model…
Experience
Managing Partner & Founder
know.haus · Hamburg Area, Germany
Present
At know.haus, we know growth. We are a boutique growth consultancy helping large corporates and fast-growing companies build scalable, capital-efficient growth systems, grounded in technology, data, and AI. We design MarTech architectures, attribution and Marketing Mix Modeling (MMM), and growth operating models that improve productivity, ROI, and decision quality. Strong brand, clear purpose, and strategic narrative are non-negotiable
Co-Founder
Present
Our mission is to stop the extinction of Africa’s Most Endangered Species. We are a group of like-minded global citizens that aims to stop the ongoing extinction of African wildlife. The AMES Foundation is officially accepted and registered under German law, accepted by the German tax office, and is largely funded by contributions from its community. We protect wildlife and habitat, and aim to make biodiversity conservation sustainable.
Board Member
Present
A new kind of advisory firm designed for a new era of marketing: the Creator Marketing.
Founder, Managing Partner, Investor
know.haus Ventures · Hamburg, Germany
Present
Growth and Angel investments.
Co-Founder/ Advisor
Leadwunder · Hamburg Area, Germany
Present
We do B2B Lead Generation and Qualification and deliver you "hot leads".
Gastdozent / Ext. Lecturer Digital Marketing
Frankfurt School of Finance & Management · Frankfurt, Hesse, Germany
Working as an external lecturer, running a multi-day Digital Marketing Seminar in the EMBA
Growth Marketing 360
ABOUT YOU GmbH · Hamburg, Germany
Leading and scaling the Cloud 360° Growth Marketing Services. Productizing AY Digital Marketing excellence and bringing it to the market.
Global Digital Media and Programmatic
Volvo Cars · Gothenburg, Vastra Gotaland County, Sweden
Expert Associate Partner
McKinsey & Company · Hamburg Area, Germany
Leader and Jr. Partner in McKinsey Marketing & Sales Practice. Co-leading Digital Marketing in EMEA. Joined as experienced hire, promoted early to Expert/Engagement Manager and then to Associate Partner. Working with global clients on building successful and agile marketing operations in a digital world.
Education
University of Melbourne
Business and Economics
Munich Business School
International and Finance Management
INSEEC Bordeaux
Marketing Management (FR)
Felix-Klein-Gymnasium
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