About
As the current Category Manager at Lindt & Sprüngli USA, my role is to propel product business growth through data-driven strategies and strong retailer relationships. My approach involves synthesizing insights from multiple data sources such as Circana and Numerator to deliver impactful selling stories. A passion for driving category expansion has led to successful partnerships with key retailers like Publix and HEB. With a foundation in consumer behavior and customer insights, my expertise lies in turning data into compelling narratives that inform decision-making and strategy optimization. Certified in 84.51° Insights, I excel in leveraging analytics tools to understand market trends and customer preferences, ensuring that recommendations are both unbiased and aligned with business goals. Building on my recent experiences at Lindt & Sprüngli USA and previously with Ferrero, I have honed my skills in relationship building and category management, contributing to the sustained growth…
Experience
Category Manager
Lindt & Sprüngli USA · Cincinnati Metropolitan Area
Develop and present compelling, insight based stories that support strategies and make a direct impact in growing Everyday & Seasonal product business at Publix, HEB, Hy-Vee and within the emerging channels (Convenience, Club, Value, etc) Act as a consultant to Publix, HEB, Hy-Vee, and emerging retailers, providing unbiased recommendations to drive overall category growth Synthesize multiple data sources including Circana, Numerator, and Shopper Insights & Research to craft compelling, concise and actionable selling stories Play a leadership role in conducting category management reviews, analyzing business issues, and providing business insights and recommendations in the areas of assortment, merchandising, wayfinding and price partitions, to improve business results Support the Brand Marketing team with specific insights derived from Publix, HEB, Hy-Vee, and emerging retailer data sources Lead all analysis and reporting of results associated with in-store product tests Utilize space…
Category Manager
Lindt & Sprüngli (USA) Inc. · Cincinnati Metropolitan Area
Develop and present compelling, insight based stories that support strategies and make a direct impact in growing Seasonal product business at Kroger Act as a consultant to Kroger, providing unbiased recommendations to drive overall Seasonal category growth Synthesize multiple data sources including Circana, 84.51 and Shopper Insights & Research to craft compelling, concise and actionable selling stories Play a leadership role in conducting category management reviews, analyzing business issues, and providing business insights and recommendations in the areas of assortment, merchandising, wayfinding and price partitions, to improve business results Support the Brand Marketing team with Seasonal specific insights derived from Kroger data sources Lead all analysis and reporting of results associated with Seasonal Kroger in-store product tests Act as a consultant to Harris Teeter, providing unbiased recommendations to drive overall Non-Seasonal & Seasonal category growth Utilize space man…
Field Category Manager - Ahold Delhaize Usa
Ferrero · Cincinnati, Ohio, United States
Responsible for all category management work for Ahold Delhaize USA Provide strategic and tactical recommendations to Retailer and internal sales teams on the category aisle, distribution, shelving, merchandising, and pricing to improve category performance Build relationships with Retailers to be a trusted and strategic partner Participate in joint business planning development and Retailer planning based on knowledge of category and shopper trends Effectively communicate shopper and category trends to help drive Ferrero and Retailer growth across all categories Translate national category management initiatives into customer specific category management plans Identify opportunities to maximize productivity and sales for the category and Ferrero
Field Category Manager - Grocery East
Ferrero · Cincinnati, Ohio, United States
Responsible for all category management work for Kroger, Ahold Delhaize, Publix, Wakefern, and Meijer
Business Category Associate
Curation Foods · Cincinnati, Ohio, United States
Develop comprehensive New Item Tracker that combines multiple data sources (Nielsen, Stratum, Market6, Precima) into one easy to understand format for Sales and Executive Team Create and present sales presentations for category and new item reviews for different retailers (Walmart, Target, Kroger, Albertsons, Meijer, Sobey's, Loblaws, Publix, etc) Construct and maintain 84.51 Stratum custom segmentations and train sales and marketing teams on how to utilize for analysis
Customer Development Manager (Category Manager)
Southern Glazer's Wine & Spirits · Cincinnati, Ohio, United States
Constructed Adult Beverage Display tracker boosting Kroger’s display execution 68% since 2014 on top Wine Priority display Provide Kroger’s Wine & Spirits Category Manager & Sales Planners with promotional reviews and other ad-hoc reporting including but not limited to: pricing strategies, promotional recommendations, post-promo analysis, new item analysis, category scorecards Develop “Best in Class” post promotional analysis (combining Market6, 84.51, and Nielsen data) in partnership with Kroger Sales Planners and SGWS suppliers to provide insights into what worked and what could be improved upon for the top Wine and Spirits priority programs Maintain partnership with SGWS sales directors and suppliers in the development of strategic category plans at Kroger. Develop and present presentations for category reviews Partnered with Kroger Category Manager and PLM to create an allocation tool and process for Adult Beverage Value-Added Packages (VAPs), which eliminated surplus VAP inventory…
Consumer Insights Manager
Southern Glazer's Wine & Spirits · Cincinnati, Ohio, United States
Category Analyst
Harlow-HRK Sales & Marketing, Inc.
Utilized Nielsen, IRI, and Market6 data in the development of major sales presentations – including business reviews, new item analysis, post-promo analysis for several major clients (Hormel MegaMex, Hain Celestial, Almond Breeze) Collaborated with Kroger’s Category Manager and 84.51 Team Lead for the Mexican Foods category review in 2013 and 2014. Integrated Market6 with 84.51’s consumer metrics to determine appropriate assortment. Researched and analyzed Kroger yogurt category to find underdeveloped customer base and provided actionable insights and recommendations to capture that shopper Improved the creation of customer scorecards utilizing Power BI
Sales Analyst - Kroger Total Beverage Team
Created inventory level tool in Excel so sales and operations could identify potential OOS issues Assisted in JBP meetings with Account Executives and Kroger Category Managers by providing category analysis and insights
Cost Analyst
L-3 Communications Fuzing & Ordnance Systems
Formulated production and development costs on over 60% of RFP/RFQs from ’08-‘10 Calculated costs on RFP/RFQs ranging from $100 to $90MM+ Presented briefings to senior and corporate level management on RFP/RFQs that were $5MM or more to get sign-off Negotiated $1M+ contracts to maximize profit levels
Investments Consultant
Conducted investment guidance to customers with assets up to $1M Entrusted with the power to trade stocks and mutual funds for customers Persuaded 100+ customers to switch their retirement funds to Fidelity
Student Assistant
Thomas More College - Admissions Department
Coordinated and conducted over 150 tours for prospective students Persuaded prospective students on the benefits of Thomas More College
Education
Thomas More University
Bachelor's, Business Administration
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