About
I am a senior go-to-market executive, board director, and retained advisor with more than 30 years of experience building, scaling, and professionalizing technology businesses across public, private, and venture-backed environments.I began my career at Microsoft in an entry-level sales role and progressed through increasingly senior leadership positions within the company, ultimately being promoted to Partner & General Manager in the Windows Business Group. Since then, I have held senior operating roles at DocuSign (pre-IPO through scale) and Censys, leading global growth, international expansion, and enterprise-to-PLG evolution.What I’m known for:• Turning ambiguous growth challenges into repeatable go-to-market systems• Aligning Product, Marketing, Sales, Finance and Operations around shared outcomes• Scaling international organizations without breaking operating models• Improving revenue quality, predictability, and operating leverage• Building high-performing teams and developi…
Experience
Chief Marketing Officer
osapiens · Mannheim
Present
Responsible for global go-to-market strategy, positioning, and revenue marketing at osapiens. osapiens serves 2,500+ enterprise customers with a unified platform that enables supply chain transparency, risk management, and regulatory compliance across Europe and beyond. As CMO, I lead: • Global brand and category positioning • Enterprise demand generation and pipeline creation • Product marketing and market narrative • Customer and partner marketing • International market expansion • Marketing operations and revenue performance Focus: positioning osapiens as a strategic enterprise platform — helping organizations build resilient, transparent, and future-ready operations through innovation, data, and disciplined execution.
Chief Growth Officer & Chief Marketing Officer
Censys · Fürth, Bavaria, Germany
• Built and led a product-led growth (PLG) motion inside an enterprise SaaS business, designed to complement — not cannibalize — the enterprise sales model • Converted a large base of 20K+ free users into a scalable, web-led revenue stream, expanding the customer base from ~220 to 700+ paying customers in under 18 months • Introduced consumption-based pricing, new product tiers, and self-serve transactions, materially improving sales efficiency and lowering cost of sale • Generated low-to-mid seven-figure incremental ARR impact with blended attribution across PLG, and PLG-to-SLG conversion, pricing changes, and improved onboarding • Led a tightly-matrixed execution across Product, Engineering, Sales, Finance, and Operations to deliver product-market fit, usage triggers, onboarding flows, and PLG→SLG handoff • Contributed to 100%+ year-over-year revenue growth, alongside measurable improvements in gross margin and operating leverage • Helped position the business for a more balanced ent…
Chief Marketing Officer
Censys · Fürth, Bavaria, Germany
• Rebuilt the marketing organization to create predictable demand, pipeline quality, and execution discipline following Series B financing • Built and led a 23-person global marketing team across Product Marketing, Demand, Digital, Content, and Marketing Operations, with a $6M+ programs budget • Delivered a step-change improvement in pipeline conversion rates through ICP focus, lead scoring, website rebuild, and brand refresh within six months • Established consistent 4×+ pipeline coverage in close partnership with Sales Development and the CRO • Reduced marketing spend by ~20% while increasing output, aligning the function with best-in-class B2B SaaS benchmarks • Served twice as CMO of Censys, first in a dual role as CMO and Managing Director, International, partnering closely with the CEO and executive team and second as CGO & CMO from 2024-2025
Managing Director, Censys International
Censys · Greater Nuremberg Metropolitan Area
• Built Censys’ international go-to-market organization from scratch, hiring and operationalizing teams across the UK, Ireland, France, and Germany within 45 days • Achieved $0 → revenue in under 90 days, establishing a 5× sales pipeline and durable enterprise motion • Established Censys International (Dublin) as a legal subsidiary and served on the subsidiary board • Representative enterprise wins included Santander, KBC, NOS, Orange Cyber Defense, and NTT • Created repeatable international GTM playbooks spanning Sales, Marketing, Partners, and Customer Success
Retained Advisor
Dawn Capital · Nuremberg, Bavaria, Germany
• GTM advisor to founders of Dawn's technology-growth portfolio • Retained, non-operating advisory role
Board Director & Angel Investor
Virtual Brand Group · Fürth, Bavaria, Germany
• Early-stage angel investor; formal board seat • No operating role; primary execution led by founder
Group Vice President | International Marketing
DocuSign · Munich Area, Germany
• Scaled global GTM from pre-IPO to $2B+ ARR • Increased non-US revenue contribution 13% → ~24% • Built and led 50+ marketers across EMEA, APAC, Japan, LATAM, Canada • Owned $25M+ global programs budget • Created repeatable demand playbooks delivering 4×+ pipeline multiples • Promoted to DocuSign's first-ever Group Vice President (2018)
Lecturer - Entrepreneurship & Go-to-Market Strategy
University of Washington · Michael G. Foster School of Business
Guest lecturer for Professor Alan Leong's undergraduate Entrepreneurship and GTM Strategy classes. Lectures discussing "The VC Pitch," corporate strategy, game-theory, sales excellence, and professional & career development.
Lecturer - Entrepreneurship & Go-to-Market Strategy
Seattle University · Greater Seattle Area
Guest lecturer for Professor John Castle's graduate Entrepreneurship class. Lectures discussing The Challenger sales theory, high-performance teaming and game-theory.
Founder & President
DC1 Consulting, Inc. · Seattle, Washington
• Founded boutique GTM consultancy serving 20+ companies in US & EMEA • Scaled from $0 → $750K annual revenue in 2.5 years • Led GTM transformation of Unified Logic / Movere, resulting in Microsoft acquisition • Brought enterprise GTM rigor to early- and mid-stage companies
General Manager | Windows Business Group
Microsoft Corporation · Redmond, Washington
• Senior leader in $20B Windows platform business • Led Windows 7 global launch ($350M budget) during PC vs Mac inflection point • Built and ran global teams of 100+ marketers with $50M+ budgets • Established Windows Netbooks as category leader • Promoted to Partner & GM (top 0.5% of employees)
Sdr to Senior Director
Microsoft · Redmond, Washington, United States
• Joined Microsoft in an entry-level sales development role, building foundational skills in enterprise software, customer engagement, and competitive selling • Promoted into OEM Sales as an Account Executive; named Rookie of the Year in 1996 for performance and execution excellence • Closed the first-ever Windows NT Workstation licensing agreement with Silicon Graphics (SGI), a landmark competitive win that validated Windows in high-end technical and workstation environments • Progressed through increasingly senior commercial and leadership roles within Microsoft building deep expertise in OEM, channel, and platform economics • Appointed Director to lead the Embedded Software distribution channel, scaling the business from approximately $85M to $400M in revenue over three years through partner expansion and operational discipline • Promoted to Senior Director and moved from Sales to Marketing to lead Pricing & Packaging for the Windows Business Group, owning monetization strategy, off…
Education
Arizona State University
Bachelor of Arts (B.A.), Political Science and Government
VHS Stadt Regensburg
Certificate, German Language & History
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