Jen Bonetto

Consumer Insights Manager

Ferrara · Chicago, IL

Present

Insights lead for Transformational Innovation. Green Team Co-Chair: helped establish & launch Ferrara Green Team BRG.

Senior Manager, Consumer Insights

Curaleaf · Chicago, Illinois, United States

Consumer Insights lead, facilitating the introduction of Consumer Insights to Curaleaf U.S. - Launched Consumer Insights to drive expertise and growth in an emerging market. Anchored decision-making in consumer motivations, serving senior stakeholders across Marketing, Brand, New Product Development, and Retail. - Research optimized new product development and brand strategy (demand space segmentation, concept validation, packcept and sensory testing, format exploration, whitespace identification, portfolio strategy and optimization) and Curaleaf’s in-store experience (Budtender focus groups, shopper studies).

Consumer Insights Manager

Canopy Growth Corporation · Chicago, Illinois, United States

Consumer Insights lead for ingestible (beverages and confectionery) products across Canopy’s global brand portfolio. - Rooted in design thinking, led behavioral research to ground product innovation in consumers’ unmet needs, motivations, and desirability. Served as Insights lead from ideation through go-to-market strategy, collaborating with senior leadership across Marketing, Brand, and New Product Development. (JTBD, concept testing and validation, consumer sensory, Implicit Association Testing, etc.) - Research guided key decision making across product ideation, validation, attributes, and propositions, brand strategy, content development, trade marketing, website design, and more. - Key contributor to evangelizing consumer insights in a start-up environment

Customer Strategy Associate Director

Mindshare · Chicago, Illinois, United States

Customer Strategy Manager

Mindshare · Chicago, Illinois, United States

Selected by leadership to introduce consumer insights to a highly specialized team during a Covid-related reorg. The team leads data driven strategy, rooted in people-based marketing.

Consumer Insights Manager

Mindshare · Chicago, Illinois

Promoted to Consumer Insights Lead for Chicago to drive primary qualitative and quantitative research across a variety of custom products. Specialized in receptivity research, consumer trends, consumer journeys, and customer persona deep dives. Managed and delegated tasks to associates in Chicago and New York. Served clients in CPG, Luxury, Pharma, and QSR. Led primary research projects from end-to-end. Managed client briefings, designed mixed method studies, drafted proposals, organized team resources and timelines, conducted research, analyzed data, and presented strategic insights through engaging storytelling. Clients include: General Mills, Dyson, Kimberly-Clark, & more

Senior Associate, Media & Consumer Insights

Mindshare · Greater Chicago Area

Conducted extensive qualitative and quantitative research. Generated consumer insights via online surveys, mobile ethnographies, and in-depth interviews. Assumed project leadership responsibilities after six months in the role. Synthesized an array of proprietary and third-party tools to develop consumer and category insights, authored agency thought leadership pieces, and enhanced primary research projects. Tools ranged from syndicated consumer research and surveys to social listening, text analytics, search trends, and brand health studies.

Passion Project

Freelance · Amsterdam, Netherlands

- Traveled to Amsterdam to immerse myself in a different culture, study international consumers, and fail tremendously at the Dutch language. - Served as an Editor and Advisor on a lifestyle blog about female expats.

Insights Analyst

Ebiquity plc · Chicago, Illinois

Promoted to establish a US-based Insights team for the Ad Intelligence division. Developed custom, actionable reports to solve clients’ marketing challenges. Trained new analysts, forged partnerships for data sharing, drove client acquisition, and contributed to full life cycle of research - from client briefs through deliverables.

Advertising Analyst/Account Manager

Ebiquity plc · Chicago, Illinois

Curated syndicated competitive insights via creative strategy and market research analysis. Served as the primary contact for F500 global clients and managed ad-hoc insights acquisitions. Served clients in Food & Beverage, Beauty, Health & Wellness, & Personal Care.

Digital Media Ambassador

Real Time Farms

Real Time Farms is a crowd-sourced online food guide dedicated to food transparency (sold to Food52 in 2013) Digital marketing content creation: composed press releases and blog posts, interviewed farmers, produced and edited photos and videos, and created web pages for farms on the RTF website